In the user interface what is the visual representation of the data about a single visitor including preference?
A. Unified view of customer
B. unified customer profile
C. Single source of truth
D. Single view of customer
When using B2B Detect, which two options are valid account origins?
A. IP address
B. Time of day
C. Customer date of birth
D. Account Domain
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A. The agent uses a customized next best offer widget powered by the interaction studio connector
B. Leverage service cloud to inform IS in real-time
C. Use machine learning to serve product/ content recommendations in email sent by your ESP
D. Manually sync data from Interaction studio to service cloud
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to set a global goal
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A. Dimensions
B. Channel
C. Directory
D. Catalog
Which two successs metrics can a company achieve with IS their web channel?
A. Increase in first time visitor
B. Increase in conversion rate
C. Increase in organic search ranking
D. Increase in revenue
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