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CUSTOMER-DATA-PLATFORM Real Exam Questions

Salesforce Customer Data Platform (CDP) (SU24)

201 questions available · Page 1 of 21

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Question 1 Multiple choice

What are the two options for the publishing schedule of segments?

  1. A

    Don't Refresh

  2. B

    Data Stream schedule

  3. C

    12 or 24 hrs

  4. D

    Activation schedule

Show answer and explanation

Correct answers: A, C

Question 2 Single choice

What can cause a published schedule to be skipped?

  1. A

    Segment criteria is not correct

  2. B

    Activation schedule is paused

  3. C

    Segment has 0 records

  4. D

    Too many schedules at same time

Show answer and explanation

Correct answer: D

Question 3 Single choice

What salesforce CDP API enables simultaneous retrieve of customer profile details and computed insights?

  1. A

    Calculated insights api

  2. B

    Profile api

  3. C

    Query api

  4. D

    Metadata api

Show answer and explanation

Correct answer: B

Question 4 Single choice

Which Salesforce CDP use case drives acquisition of new customers based on first party data?

  1. A

    Universal Suppression across known channels

  2. B

    Loyalty Segmentation

  3. C

    Prospective Look-a-Likes with paid media

  4. D

    Post-purchase

Show answer and explanation

Correct answer: C

Question 5 Single choice

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

  1. A

    Direct attributes of the entity being activated on

  2. B

    Any Data Model Objects field

  3. C

    Attributes used in Segment filter rule definition

  4. D

    Any Data Stream or Data Source Object's field

Show answer and explanation

Correct answer: A

Question 6 Multiple choice

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

  1. A

    CDP does not merge source records but instead creates a unified records that links all source records

  2. B

    The unified individual ID is refreshed after each resolution and it can change over a period of time.

  3. C

    CDP only lets you create one identity resolution ruleset

  4. D

    Fuzzy value used to match source profiles are stored in unified profile

Show answer and explanation

Correct answers: A, D

Question 7 Single choice

What type of data is collected by a company or entity that does not have a direct relationship with the visitor and customer?

  1. A

    Partner Data

  2. B

    First Party Data

  3. C

    Third Party Data

  4. D

    Second Party Data

Show answer and explanation

Correct answer: C

Question 8 Single choice

Which data model type in Salesforce CDP defines interactions with party?

  1. A

    Sales Order

  2. B

    Transaction

  3. C

    Engagement

  4. D

    Individual

Show answer and explanation

Correct answer: C

Question 9 Single choice

Which datatype is not supported in Salesforce CDP?

  1. A

    Date

  2. B

    Boolean

  3. C

    Text

  4. D

    Number

Show answer and explanation

Correct answer: B

Question 10 Multiple choice

Which two dependencies need to be removed prior to disconnecting a data source?

  1. A

    Activation Target

  2. B

    Data Stream

  3. C

    Segment

  4. D

    Activation

Show answer and explanation

Correct answers: B, C