Salesforce CUSTOMER-DATA-PLATFORM Online Practice Questions and Exam Preparation

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

• Question 1:

  Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?

  A. Marketing specialist
  B. IT manager
  C. Marketing manager
  D. Data Aware Specialist
  C. Marketing manager

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  explanation:

  Explanation/Reference:

• Question 2:

  Where is value suggestion for attributes in segmentation enabled?

  A. Data Stream Setup
  B. Data Modeling
  C. Data Mapping
  D. Segment Setup
  A. Data Stream Setup

• Question 3:

  What should be the type of the Event Time Field while ingesting Engagement data?

  A. Mutable
  B. Inconsistent
  C. Immutable
  D. None of the above
  C. Immutable

• Question 4:

  How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?

  A. Two
  B. Four
  C. One
  D. Three
  C. One

• Question 5:

  Which two files are activated to Cloud file storage to publish segment?

  A. A file that contains security credential
  B. A file that contains the segment defination
  C. A file that contains the segment members with additional attributes
  D. A file that contains calculated insights
  B. A file that contains the segment defination
  C. A file that contains the segment members with additional attributes

• Question 6:

  Which user role manages the data model and creates Identity Resolution rulesets for unified profiles?

  A. Admin
  B. Marketing Specialist
  C. Data Aware Specialist
  D. Marketing Manager
  C. Data Aware Specialist

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  explanation:

  Explanation/Reference:

• Question 7:

  Which types of data can be ingested from Interaction studio?

  A. Sales data
  B. Segment membership
  C. Behavioral Events
  D. User profile
  C. Behavioral Events
  D. User profile

• Question 8:

  What is a key driver of value for Salesforce CDP?

  A. The ability to enable integrations via api's between different systems within an organization
  B. The ability to sell customer data
  C. The ability to merge customer information from various systems to create a single view of the customer
  D. The ability to enable seamless customer transactions
  C. The ability to merge customer information from various systems to create a single view of the customer

• Question 9:

  Which two types of data can be ingested from Interaction Studio using the connector?

  A. Product Catalog
  B. Behavioral Events
  C. User Profile
  D. Segment Membership
  B. Behavioral Events
  C. User Profile

• Question 10:

  Where do calculated insights appear in the segmentation attribute library?

  A. They always appear in Direct Attributes
  B. They always appear in Related Attributes
  C. They appear under the objects that were used to create them
  D. They appear under Profile type objects
  C. They appear under the objects that were used to create them