Salesforce CUSTOMER-DATA-PLATFORM Online Practice Questions and Exam Preparation

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

• Question 1:

  Where does Data Specialist enable value suggestion on an attribute for segmentation?

  A. Segment Setup
  B. Data Mapping (accurate)
  C. Data Modeling
  D. Data Stream Setup (it can be also answer. HELP doc )
  B. Data Mapping (accurate)

• Question 2:

  Which two dependencies need to be removed prior to disconnecting a data source?

  A. Activation Target
  B. Data Stream
  C. Segment
  D. Activation
  B. Data Stream
  C. Segment

• Question 3:

  How can a marketer change attribute names to match personalization in an activation target?

  A. Set preferred attribute names when configuring activation
  B. Update attribute names in the data stream configuration
  C. Set preferred attribute names when configuring activation target
  D. Update field names in the data model
  A. Set preferred attribute names when configuring activation

• Question 4:

  How does an admin increase the consolidation rate for identity resolution?

  A. Add more matching rules to broaden the search of matches
  B. Change the ignore empty value option
  C. Change all reconciliation rules to source sequence
  D. Reduce the number of matching rules
  A. Add more matching rules to broaden the search of matches

• Question 5:

  Which API would you use to surface additional information from the CDP into Service Cloud?

  A. Query API
  B. Unified Profile API
  C. Calculated Insights API
  D. Profile API
  D. Profile API

• Question 6:

  Which Interaction Studio features are updated by activation from CDP?

  A. Engagement data
  B. Event data
  C. Profile attributes
  D. Segments
  B. Event data
  C. Profile attributes

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  Explanation/Reference:

• Question 7:

  Which of these three CRM objects do reconciliation rules operate across?

  A. Contact
  B. Party Identification
  C. Individual
  D. Lead
  E. Contact Point Email
  B. Party Identification
  C. Individual
  E. Contact Point Email

• Question 8:

  Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle

  A. All Business Units in the Marketing Cloud Account with Email Activity
  B. All Business Units in the Marketing Cloud Account
  C. All Business Units in the Marketing Cloud Account for which connected CDP
  D. Top level (Enterprise) Business Unit in the Marketing Cloud Account
  C. All Business Units in the Marketing Cloud Account for which connected CDP

• Question 9:

  What is a key driver of value for Salesforce CDP?

  A. The ability to enable integrations via api's between different systems within an organization
  B. The ability to sell customer data
  C. The ability to merge customer information from various systems to create a single view of the customer
  D. The ability to enable seamless customer transactions
  C. The ability to merge customer information from various systems to create a single view of the customer

• Question 10:

  What three actions execute when identity resolution configuration is deleted?

  A. Eliminate dependencies on data models objects
  B. Reset all settings in identity resolution
  C. Delete all custom data model objects
  D. Remove all unified customer data
  E. Remove all source profile data
  A. Eliminate dependencies on data models objects
  B. Reset all settings in identity resolution
  D. Remove all unified customer data