CUSTOMER-DATA-PLATFORM Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP) (SU24)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :May 26, 2026

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

  • Question 81:

    What are the two steps of data setup process in Salesforce CDP?

    A. Map ingested data to existing ingested data objects
    B. Map ingested data to the Data Model
    C. Establish a connection with the source data via Rest API
    D. Preserve data with ingestion to data lake

  • Question 82:

    Which data model in Salesforce CDP defines interactions with a Party?

    A. Sales order
    B. Engagement
    C. Transaction
    D. Individual

  • Question 83:

    How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?

    A. Using the consent API
    B. Using a dedicated field in data stream
    C. Using a dedicated data stream
    D. Using Data Explorer

  • Question 84:

    What are the two options for the publishing schedule of segments?

    A. Don't Refresh
    B. Data Stream schedule
    C. 12 or 24 hrs
    D. Activation schedule

  • Question 85:

    Which permission set needs to be added to the salesforce CRM object to be available in Salesforce CDP?

    A. Salesforce CDP external connector
    B. Salesforce External Integration
    C. Salesforce CDP Salesforce Connector Integration
    D. Salesforce External Connector

  • Question 86:

    Which operator can be used to check if an attribute value in blank?

    A. Is Not Null
    B. Has No Value
    C. Is Null
    D. Is Empty

  • Question 87:

    How can Customer Data Platform help marketers?

    A. Create a first-party data strategy that is not dependent on third party data
    B. Ingest and unify data from anywhere to reconcile customer identity
    C. Create cross channel marketing messages across Email, SMS, Push and other channel
    D. Manage social media data including interactions across all major social platforms

  • Question 88:

    How can a marketer change attribute names to match personalization in an Activation Target?

    A. Update field names in data model
    B. Set preferred attribute names when configuring activation target
    C. Update attributes names in the data stream configuration
    D. Set preferred attribute names when configuring activation

  • Question 89:

    How does a Marketer take advantage of identity Resolution in segmentation?

    A. Segment on Unified Individual
    B. Segment on Account
    C. Segment on Contact Point Email
    D. Segment on Individual

  • Question 90:

    Which two options are available for setting up a publishing schedule in segmentation?

    A. Data Stream schedule
    B. Manual
    C. Automated every 12 or 24 hours
    D. Einstein Insights

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