CUSTOMER-DATA-PLATFORM Exam Details

  • Exam Code
    :CUSTOMER-DATA-PLATFORM
  • Exam Name
    :Salesforce Customer Data Platform (CDP) (SU24)
  • Certification
    :Salesforce Certifications
  • Vendor
    :Salesforce
  • Total Questions
    :201 Q&As
  • Last Updated
    :May 26, 2026

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

  • Question 71:

    What modeling format describe the Individual and Contact Point objects?

    A. Jagged
    B. Normalized
    C. Compress
    D. De-Normalized

  • Question 72:

    How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?

    A. 90 days
    B. 60 days
    C. 30 days
    D. 10 days

  • Question 73:

    What is the different between direct and related attributes?

    A. Direct attributes have one to one relationship while Related attributes are one to many relationships
    B. Direct attributes have one to many relationships while Related attributes are one to one relationship
    C. Direct Attributes are Text based only and Related Attributes are Date and Number based
    D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

  • Question 74:

    A marketer needs to create several segments with similar filter criteria for multiple brands.

    How can marketer create these segments as efficiently as possible?

    A. Use and attribute filter feature in activation
    B. Create a segment and clone via API for each brand
    C. Create a reusable container block with common criteria
    D. Create a segment and copy for each brand.

  • Question 75:

    How many Business Units under the same Enterprise ID (EID) can be connected for data ingestion?

    A. 1
    B. 4
    C. 10
    D. No hard limit

  • Question 76:

    What should a Marketer do first when implementing Salesforce CDP?

    A. Manage Consent
    B. Identify Data Sources
    C. Obtain Cross-organizational buy-in
    D. Identify Activation Targets

  • Question 77:

    Which of the following functions returns the first value from a list that isn't empty?

    A. CONCAT
    B. COALESCE
    C. REPLACE
    D. FIND

  • Question 78:

    What must CDP admin user do first when setting up users in CDP?

    A. Creates profile for each CDP user role
    B. Assign permission sets
    C. Configure Data Source
    D. Set up each use as admin

  • Question 79:

    How many marketing cloud EIDs can be connected to Salesforce CDP?

    A. 3
    B. 5
    C. 1
    D. 2

  • Question 80:

    A marketer wants to segment it's audience by qualifying the lifetime value of the customer-- ---be created to support this use case in segmentation? (1 Answer)

    A. Streaming Insight
    B. Profile Insight
    C. Calculated Insight
    D. Commerce Insight

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