Salesforce CUSTOMER-DATA-PLATFORM Online Practice Questions and Exam Preparation

Salesforce CUSTOMER-DATA-PLATFORM Online Questions & Answers

• Question 31:

  How do the Data streams that use the Marketing Cloud Connector refresh data?

  A. Manually refreshed by CDP Admin
  B. Marketing Cloud's Automation Studio handles this process.
  C. APIs are used for refresh
  D. None of the above
  B. Marketing Cloud's Automation Studio handles this process.

• Question 32:

  What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?

  A. Membership
  B. Party
  C. Global Account
  D. Individual
  B. Party

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  Explanation/Reference:

• Question 33:

  Which of the following cannot be used in Segmentation? (Choose 2)

  A. Numeric Measures
  B. Text Measures
  C. Aggregate Functions
  D. Date Time Measures
  B. Text Measures
  D. Date Time Measures

• Question 34:

  What is the process called of Cleaning, Deduplicating, Merging data into a single ID?

  A. Data Unification
  B. Data Mining
  C. Data Cleansing
  A. Data Unification

• Question 35:

  Which of these is present in Identity Resolution Summary?

  A. Unified Individuals
  B. Last Processing Status
  C. Matched Individuals
  D. All the above
  D. All the above

• Question 36:

  Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

  A. Is Birthday
  B. Is this Year
  C. Is Anniversary Of
  D. Is between
  C. Is Anniversary Of

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  Explanation/Reference:

• Question 37:

  Salesforce CDP creates automations in SFMC automation studio to support data ingestion. Under which all these automations be created?

  A. All business unites (BUs) in the Account used for sending
  B. All selected business unites (BUs) during mapping
  C. Top-level (ENT) business unit only
  D. All business units (BUs) in the Account including Top-Level (ENT) business unit
  D. All business units (BUs) in the Account including Top-Level (ENT) business unit

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  Explanation/Reference:

• Question 38:

  How should Data Subject Rights request be submitted to Salesforce CDP?

  A. Using a dedicated field in data stream
  B. Using Consent API
  C. Using dedicated data stream
  D. Using Data Explorer
  B. Using Consent API

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  Explanation/Reference:

• Question 39:

  What is the relationship between Individual and Contact Point Objects?

  A. 1:1
  B. 1: Many
  C. Many: Many
  D. None of the above
  B. 1: Many

• Question 40:

  What type of data is the information a company collects directly from their audience or customers and brings into CDP?

  A. Partner Data
  B. Second Party Data
  C. First Party Data
  D. Third Party Data
  C. First Party Data