Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 31:

  Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

  A. Export Data (TXT)
  B. Export Backup (AEA)
  C. Export Summary (HTML)
  D. Export Spreadsheet (CSV)
  A. Export Data (TXT)

• Question 32:

  Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

  A. Ad scheduling
  B. Ad rotation
  C. Budget
  D. Frequency capping
  C. Budget

• Question 33:

  You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

  A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
  B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
  C. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
  D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
  B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

• Question 34:

  All of the following formats Google AdWords Editor allows to export except for which one?

  A. AEA
  B. CSV
  C. TXT
  D. HTMl
  C. TXT

• Question 35:

  Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

  A. Indexing Technology
  B. Hypertext-Matching Analysis
  C. PageRank Technology
  D. Organic search listings
  C. PageRank Technology

• Question 36:

  Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

  A. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
  B. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
  C. Google does not reveal the Quality Score.
  D. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
  A. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

• Question 37:

  Which of the following is the default setting for the Keywords?

  A. Broad match
  B. Exact match
  C. Phrase match
  D. Negative match
  A. Broad match

• Question 38:

  All of the following tools are used to manage multiple accounts with Google AdWords except for which one?

  A. Campaign Manager
  B. AdWords API
  C. AdWords Editor
  D. My Client Center
  A. Campaign Manager

• Question 39:

  Which of the following categories are NOT targeted by the Placement tool?

  A. Feed placements
  B. Entertainment placements
  C. Game placements
  D. Video placements
  B. Entertainment placements

• Question 40:

  Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.

  What is the scale that Google displays the Quality Score?

  A. Very high, Moderate, Low, Poor
  B. Google does not reveal the Quality Score as it is proprietary information.
  C. 1 to 100
  D. 1 to 10
  D. 1 to 10