Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 41:

  You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

  A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
  B. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
  C. No. All Google AdWords participants can have just one Google AdWords account.
  D. Yes, if you use a My Client Center account, you may have multiple accounts.
  D. Yes, if you use a My Client Center account, you may have multiple accounts.

• Question 42:

  Which of the following is true about measure of conversion in AdWords?

  A. 1 conversion (ten-per-click) and 2 conversions (many-per-click)
  B. 0 conversion (one-per-click) and 5 conversions (many-per-click)
  C. 1 conversion (one-per-click) and 2 conversions (many-per-click)
  D. 1 conversion (one-per-click) and 5 conversions (many-per-click)
  C. 1 conversion (one-per-click) and 2 conversions (many-per-click)

• Question 43:

  Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

  A. 35 characters
  B. 70 characters
  C. 25 characters
  D. 100 characters
  B. 70 characters

• Question 44:

  You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

  A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
  B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
  C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
  D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
  D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

• Question 45:

  Ben has installed conversion tracking for his website. Google recommends that Ben use the

  Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

  A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
  B. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
  C. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
  D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

• Question 46:

  Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

  A. Increase the ad's cost per impression bid
  B. Increase the ad's cost per click bid
  C. Change her ad to an image ad
  D. Change the destination URL of her ad
  B. Increase the ad's cost per click bid

• Question 47:

  A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

  A. Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
  B. Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
  C. Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
  D. Google's Website Optimizer is a tool that will automatically optimize web pages.
  C. Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.

• Question 48:

  Which of the following is used by Google to retrieve information?

  A. Doc server
  B. FTP server
  C. News server
  D. IRC server
  A. Doc server

• Question 49:

  You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

  A. There's no problem here - this is a great plan to share product information and keep prices low.
  B. There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
  C. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
  D. There is a problem here - video ads don't use the CPM method, only the CPC method.
  C. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.

• Question 50:

  Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

  A. The ad group default bid
  B. The duration of the ad campaign
  C. Image ads are given ranking priority over text ads
  D. Rich media ads are given ranking priority over text ads
  A. The ad group default bid