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Google AdWords: Search Advertising

Exam Details

  • Exam Code
    :ADWORDS-SEARCH
  • Exam Name
    :Google AdWords: Search Advertising
  • Certification
    :Adwords
  • Vendor
    :Google
  • Total Questions
    :235 Q&As
  • Last Updated
    :May 08, 2024

Google Adwords ADWORDS-SEARCH Questions & Answers

  • Question 41:

    Which of the following applications allows you to download and edit campaigns offline?

    A. AdWords Editor

    B. Keyword Tool

    C. Google Analytics

    D. Keyword Tool Supercharger

  • Question 42:

    Which of the following formulas is the correct formula for finding the return on investment for Google AdWords?

    A. (Revenue from sales - Advertising costs)/Advertising costs

    B. Revenue from sales - Revenue from advertisment

    C. (Revenue from sales - Advertising costs)

    D. (Revenue from sales - Advertising costs)/Duration of Ad

  • Question 43:

    Which of the following is used to describe the return on investment for Google AdWords campaigns?

    A. Return on Ad Investment

    B. Return on bounce rate

    C. Return on keyword spend

    D. Return on Ad Spend

  • Question 44:

    Which of the following is used to track the number of users elected to subscribe to a newsletter?

    A. View of a key page

    B. Leads

    C. Purchase/Sale

    D. Signup label

  • Question 45:

    Which of the following is true about measure of conversion in AdWords?

    A. 1 conversion (ten-per-click) and 2 conversions (many-per-click)

    B. 0 conversion (one-per-click) and 5 conversions (many-per-click)

    C. 1 conversion (one-per-click) and 2 conversions (many-per-click)

    D. 1 conversion (one-per-click) and 5 conversions (many-per-click)

  • Question 46:

    Which of the following statements is true about quality score?

    A. Quality Score is calculated when the Google ad is created.

    B. Quality Score is calculated daily based on the ad text.

    C. Quality Score is calculated every time your keyword matches a search query.

    D. Quality Score is calculated every time your keyword matches a search query by the bid for your ad position.

  • Question 47:

    What will you do to enable phrase matching for a particular keyword?

    A. Enclose it in curly brackets.

    B. Add a (-) sign before the keyword.

    C. Add a (+) sign before the keyword.

    D. Enclose it with quotation marks.

  • Question 48:

    Which of the following is a tool for targeting ads to specific groups of customers visiting certain sites in the Google Display Network?

    A. Position preference

    B. Demographic bidding

    C. Google trends

    D. Ad scheduling

  • Question 49:

    How many minimum conversions a campaign must have received in the last 30 days for using the Conversion Optimizer?

    A. 5

    B. 15

    C. 10

    D. 7

  • Question 50:

    Which of the following categories are NOT targeted by the Placement tool?

    A. Feed placements

    B. Entertainment placements

    C. Game placements

    D. Video placements

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