Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 21:

  What is the maximum size that Google allows, for reports to be emailed?

  A. 10 MB
  B. 5 MB
  C. 1 MB
  D. 2 MB
  D. 2 MB

• Question 22:

  Ben is creating a Google AdWords campaign for his carpentry business. He's using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

  A. Yes, Ben should use the Opportunities tab, and then click generate based on domain option .
  B. Yes, Ben should use the Keyword Tool's generate keywords on destination URL option.
  C. No, the Keyword Tool can only recommend keywords based on the keywords the account owner enters.
  D. Yes, Ben should use the Keyword Tool's website content option.
  D. Yes, Ben should use the Keyword Tool's website content option.

• Question 23:

  What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

  A. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
  B. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
  C. The better the organic search result, the higher the ad will be posted in order of paid result s.
  D. There is no correlation between paid results (the advertisements) and organic search result s.
  D. There is no correlation between paid results (the advertisements) and organic search result s.

• Question 24:

  Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

  A. Mary should stop using an image ad and use a text ad only, in Google search.
  B. Mary should focus on her website by adding content.
  C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
  D. Mary should create multiple campaigns, and track the performance of each campaign.
  C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

• Question 25:

  Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

  A. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
  B. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
  C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
  D. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
  D. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

• Question 26:

  Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

  A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
  B. Jerry can do this through Google AdWords editor and the Campaign Manager.
  C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
  D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option
  D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option

• Question 27:

  You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

  A. The ads are shown in the order in which they were created.
  B. The ads are shown in alphabetical order.
  C. The ads are shown based on performance.
  D. The ads are shown in rotation.
  C. The ads are shown based on performance.

• Question 28:

  You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

  A. A CTR over one percent on Google is very good.
  B. A CTR over two percent on Google is very good.
  C. A CTR over ten percent on Google is very good.
  D. A CTR over fifty percent on Google is very good.
  A. A CTR over one percent on Google is very good.

• Question 29:

  In which of the following conditions is the Site Exclusion tool used?

  A. When campaign shows irrelevant clicks.
  B. When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.
  C. When the campaign shows a very low number of clicks, but a very high conversion rate for a specific placement.
  D. When campaign shows relevant clicks.
  B. When the campaign shows a very high number of clicks, but a very low conversion rate for a specific placement.

• Question 30:

  Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

  A. Change the destination URL of her ad
  B. Change her ad to an image ad
  C. Increase the ad's cost per click bid
  D. Increase the ad's cost per impression bid
  C. Increase the ad's cost per click bid