Adobe AD0-E559 Online Practice Questions and Exam Preparation

Adobe AD0-E559 Online Questions & Answers

• Question 41:

  An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

  Channel settings:

  

  Program Settings:

  

  Based upon the program settings shown, what is a reason the program would not appear in reporting?

  A. The Analytics Behavior on the channel is set to Inclusive'.
  B. The Analytics Behavior on the program is set to Operational'.
  C. The program has the period cost set to 0 for the current month.
  B. The Analytics Behavior on the program is set to Operational'.

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  Explanation/Reference:

  A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

• Question 42:

  Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

  A. Salesforce
  B. Zoho
  C. Microsoft Dynamics
  D. Freshworks CRM (Formerly Freshsales)
  A. Salesforce
  C. Microsoft Dynamics

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  Explanation/Reference:

  Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions

• Question 43:

  Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

  What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

  A. Unsubscribed
  B. Marketing Suspended
  C. Email Address
  D. Email Invalid
  A. Unsubscribed
  D. Email Invalid

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  Explanation/Reference:

  Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person. Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.

• Question 44:

  A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce. What would the smart list section of their data management smart campaign look like?

  

  A. Option A
  B. Option B
  C. Option C
  C. Option C

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  Explanation/Reference:

  Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days

• Question 45:

  Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

  What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

  A. Create a Role for the intern that grants permissions only for the APJ Partition.
  B. Create a Role for the intern that grants permissions only for the APJ Workspace.
  C. Create a User for the intern that grants access only to the APJ Workspace.
  C. Create a User for the intern that grants access only to the APJ Workspace.

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  Explanation/Reference:

  To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.

• Question 46:

  An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?

  A. Ask the marketing team to provide the characteristics they think should be included.
  B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.
  C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ?library.
  B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

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  Explanation/Reference:

  A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

• Question 47:

  Review the flow step from a smart campaign: Which email will a person receive who has opened Email 1, but not Email 2?

  

  A. They will receive no email.
  B. They will receive Email 2.
  C. They will receive Reminder 1.
  B. They will receive Email 2.

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  Explanation/Reference:

  The person will receive Email 2. This is because the flow step uses the "If Not Opened Email" choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.

• Question 48:

  Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

  What report type can she use to get this Company level view?

  A. Company Web Activity
  B. People Performance Report
  C. Account Performance Report
  A. Company Web Activity

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  Explanation/Reference:

  A Company Web Activity report can be used to get this company level view. This report type shows metrics such as number of visits, number of people, average pages per visit, etc. for each company in the database. The marketer can filter the report by vertical and date range to see how many unique companies by vertical are in their Adobe Marketo Engage database. A People Performance Report or an Account Performance Report will not show company-level metrics or allow filtering by vertical.

• Question 49:

  Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

  What is one new benefit Bhaskar will gain by implementing this new naming convention?

  A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.
  B. Bhaskar will be able to create product-specific dynamic content.
  C. Bhaskar will be able to create product-specific nurtures.
  A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

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  Explanation/Reference:

  One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.

• Question 50:

  A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

  What does the business practitioner need to do in order to share these assets across all workspaces?

  A. Put them inside a folder and share that folder with the other desired workspaces.
  B. Clone them to the Design Studio of the other desired workspaces.
  C. Approve them and they will automatically be shared with all other workspaces.
  A. Put them inside a folder and share that folder with the other desired workspaces.

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  Explanation/Reference:

  To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces. This can be done by right- clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them