Adobe Adobe Certifications AD0-E559 Questions & Answers

• Question 41:

  There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.

  With the use of the 'Visits Web Page" Trigger, how would this be achieved?

  A. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.

  B. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.

  C. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.

  Correct Answer: C

  To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.

• Question 42:

  What are two benefits to using global forms versus local forms? (Choose two.)

  A. Global forms allow for consistent scoring and reporting and data standardization.

  B. Global forms natively offer custom stylization on different landing pages.

  C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

  D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

  Correct Answer: AC

  Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.

• Question 43:

  David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

  Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

  A. System

  B. Person/Lead

  C. Trigger

  Correct Answer: A

  To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.

• Question 44:

  Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

  Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

  A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

  B. Use Audit Trail and filter by Asset Type and Actions.

  C. Create a Program Performance report and filter by Channel = Webinar.

  Correct Answer: C

  Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with `WBN' as per his naming convention. Searching for `WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.

• Question 45:

  A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

  What does the business practitioner need to do in order to share these assets across all workspaces?

  A. Put them inside a folder and share that folder with the other desired workspaces.

  B. Clone them to the Design Studio of the other desired workspaces.

  C. Approve them and they will automatically be shared with all other workspaces.

  Correct Answer: A

  To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces. This can be done by right- clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them

• Question 46:

  A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

  What best practice steps must be taken when embarking on developing such a process?

  A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

  B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

  C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

  Correct Answer: C

  The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.

• Question 47:

  Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

  What report type can she use to get this Company level view?

  A. Company Web Activity

  B. People Performance Report

  C. Account Performance Report

  Correct Answer: A

  A Company Web Activity report can be used to get this company level view. This report type shows metrics such as number of visits, number of people, average pages per visit, etc. for each company in the database. The marketer can filter the report by vertical and date range to see how many unique companies by vertical are in their Adobe Marketo Engage database. A People Performance Report or an Account Performance Report will not show company-level metrics or allow filtering by vertical.

• Question 48:

  Rocky is in the process of sending an email from Adobe Marketo Engage for the first time. What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

  A. Ensure the right Tokens are used and default values are set.

  B. Ensure that Marketing Suspended records have been added to the target audience

  C. Ensure the unsubscribe link is not used.

  D. Ensure there are HTML and Text versions of the email.

  Correct Answer: AD

  Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices. Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality

• Question 49:

  John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.

  Which two statements are true for archived assets? (Choose two.)

  A. A filter to select archived assets for use in reports cannot be used.

  B. Archived templates are not available when creating an email or landing page in Design Studio

  C. Archived assets are auto-deactivated.

  D. Archived pages cannot be used in landing page test groups.

  Correct Answer: AD

  Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio

• Question 50:

  An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

  Why is this field required on the form?

  A. So she can alert the Sales Owner of the registrant about their interest.

  B. So she can use It as a choice with the Thank You Page in Form Settings

  C. So she can use it in a Smart Campaign to follow-up the registration.

  Correct Answer: B

  The field `Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.