Adobe Adobe Certifications AD0-E559 Questions & Answers

• Question 11:

  Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

  Where would Ajay find these details?

  A. Check User Login History

  B. Use Audit Trail

  C. View Lead Activity

  Correct Answer: B

  To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.

• Question 12:

  An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

  Channel settings:

  

  Program Settings:

  

  Based upon the program settings shown, what is a reason the program would not appear in reporting?

  A. The Analytics Behavior on the channel is set to Inclusive'.

  B. The Analytics Behavior on the program is set to Operational'.

  C. The program has the period cost set to 0 for the current month.

  Correct Answer: B

  A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

• Question 13:

  A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage. Which steps always need to be completed in order to accomplish this?

  A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

  B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

  C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

  Correct Answer: B

• Question 14:

  Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

  What are two places to troubleshoot? (Choose two.)

  A. Check to see if the confirmation email has the correct {{memberwebinar uri?token.

  B. Check to see if the smart campaign is set to run every time or run once.

  C. Check to see if the smart campaign handling the registration has any members.

  D. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

  Correct Answer: BC

  Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.

• Question 15:

  A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce. What would the smart list section of their data management smart campaign look like?

  

  A. Option A

  B. Option B

  C. Option C

  Correct Answer: C

  Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days

• Question 16:

  A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

  A. Run a combination of many tests sequentially and methodically.

  B. Vary as many elements as possible in each test.

  C. End the test as soon as one version surpasses the other.

  Correct Answer: A

  A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.

• Question 17:

  Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

  What is one new benefit Bhaskar will gain by implementing this new naming convention?

  A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

  B. Bhaskar will be able to create product-specific dynamic content.

  C. Bhaskar will be able to create product-specific nurtures.

  Correct Answer: A

  One new benefit Bhaskar will gain by implementing this new naming convention is that he will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint. This will help him score leads based on their engagement with different product lines across different programs. For example, he can create a trigger that fires when Program Status is Changed and Program Name contains PROD1, and then add a flow step that increases the score for PROD1 by a certain amount. Creating product-specific dynamic content or nurtures does not require this naming convention.

• Question 18:

  Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

  What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

  A. Unsubscribed

  B. Marketing Suspended

  C. Email Address

  D. Email Invalid

  Correct Answer: AD

  Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person. Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person. Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.

• Question 19:

  A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

  Why would a person not appear on this smart list?

  A. The person was last sent an email 6 months ago.

  B. The person unsubscribed from the email they received last month.

  C. The email sent to the person last week bounced.

  Correct Answer: C

  A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint

• Question 20:

  A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

  Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

  A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

  B. The marketer can generate the report straight away as RCE updates in real time.

  C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

  Correct Answer: A

  The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.