Adobe AD0-E559 Online Practice Questions and Exam Preparation

Adobe AD0-E559 Online Questions & Answers

• Question 11:

  An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.

  What is one possible reason the email has not been launched?

  A. The new email has not been activated.
  B. The stream has not been set as activated.
  C. All Persons in the stream have exhausted their content.
  A. The new email has not been activated.

  ---

  Explanation/Reference:

  A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.

• Question 12:

  A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email. How would they find the list of people who received the losing email?

  A. It is not possible to see who received which test variant
  B. Use the Was Sent A/B Test filter with a Variant constraint
  C. Use the Was Sent Email filter with the Test Variant constraint
  C. Use the Was Sent Email filter with the Test Variant constraint

  ---

  Explanation/Reference:

  To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.

• Question 13:

  A marketer decided to check the activity log of a person but does not find any activities as displayed below:

  

  What is the reason the Activity Log tab is empty?

  A. The person activity Is filtered.
  B. The activity log was exported by an API and is now empty
  C. The lead is anonymous.
  A. The person activity Is filtered.

  ---

  Explanation/Reference:

  The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.

• Question 14:

  Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

  What are two things that Jay could try to identify the issue? (Choose two.)

  A. Look in field management to check the value of the token.
  B. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
  C. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.
  D. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.
  B. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.
  D. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

  ---

  Explanation/Reference:

  Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.

• Question 15:

  Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

  There are no other triggers or filters in the smart list in the smart campaign.

  

  Will the campaign process all leads who have a Marketing Opt-in value of True?

  A. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
  B. No, the campaign will only process web form fill out leads but not leads from a list import.
  C. No, the campaign will process only existing leads but not new leads.
  B. No, the campaign will only process web form fill out leads but not leads from a list import.

  ---

  Explanation/Reference:

  The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

• Question 16:

  An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

  

  In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

  

  Why have these tokens been set up in this folder?

  A. As an easy example to copy to all programs Inside the folder.
  B. So they will be available in all programs inside the folder.
  C. No reason. Tokens only have a function inside a program.
  B. So they will be available in all programs inside the folder.

  ---

  Explanation/Reference:

  The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values

• Question 17:

  An Adobe Marketo Engage administrator is building a revenue model:

  

  When validating the model, they received an error message.

  What does the administrator need to do to correct the model validation error?

  A. Add triggers to all stage transitions.
  B. Add at least one SLA stage to the model.
  C. Add all stages to the success path.
  C. Add all stages to the success path.

  ---

  Explanation/Reference:

  The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.

• Question 18:

  Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

  Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

  A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
  B. Use Audit Trail and filter by Asset Type and Actions.
  C. Create a Program Performance report and filter by Channel = Webinar.
  C. Create a Program Performance report and filter by Channel = Webinar.

  ---

  Explanation/Reference:

  Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with `WBN' as per his naming convention. Searching for `WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.

• Question 19:

  A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

  A. Run a combination of many tests sequentially and methodically.
  B. Vary as many elements as possible in each test.
  C. End the test as soon as one version surpasses the other.
  A. Run a combination of many tests sequentially and methodically.

  ---

  Explanation/Reference:

  A best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.

• Question 20:

  Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

  What are two places to troubleshoot? (Choose two.)

  A. Check to see if the confirmation email has the correct {{memberwebinar uri?token.
  B. Check to see if the smart campaign is set to run every time or run once.
  C. Check to see if the smart campaign handling the registration has any members.
  D. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
  B. Check to see if the smart campaign is set to run every time or run once.
  C. Check to see if the smart campaign handling the registration has any members.

  ---

  Explanation/Reference:

  Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.