Adobe Adobe Certifications AD0-E559 Questions & Answers

• Question 1:

  David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

  What two fields would David use for this purpose? (Choose two.)

  A. Registration Source Type

  B. Person Source

  C. Acquisition Program

  D. Original Source Type

  Correct Answer: BD

  Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high- level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.

• Question 2:

  Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

  There are no other triggers or filters in the smart list in the smart campaign.

  

  Will the campaign process all leads who have a Marketing Opt-in value of True?

  A. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

  B. No, the campaign will only process web form fill out leads but not leads from a list import.

  C. No, the campaign will process only existing leads but not new leads.

  Correct Answer: B

  The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

• Question 3:

  Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

  

  Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

  A. Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

  B. No. The campaign will fire If a person fills out a form or clicks a link In an email.

  C. No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

  Correct Answer: B

  Garrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an "or" filter logic for his triggers, which means that any one of them will qualify a person for the campaign. To make sure that a person fills out a form and clicks a link in an email, he should use an "and" filter logic instead

• Question 4:

  An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

  

  In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

  

  Why have these tokens been set up in this folder?

  A. As an easy example to copy to all programs Inside the folder.

  B. So they will be available in all programs inside the folder.

  C. No reason. Tokens only have a function inside a program.

  Correct Answer: B

  The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values

• Question 5:

  Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

  Which field can Keeghan check to give him some indication of where the leads came from?

  A. Original Source Info

  B. Lead Source

  C. Acquisition Program

  Correct Answer: A

  A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads

• Question 6:

  Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

  Why did the webhook fail?

  A. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.

  B. Webhooks can only be used successfully in trigger campaigns.

  C. Webhooks can only be used successfully once they are approved

  Correct Answer: C

  A reason why the webhook failed is that webhooks can only be used successfully once they are approved. Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.

• Question 7:

  Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

  A. Salesforce

  B. Zoho

  C. Microsoft Dynamics

  D. Freshworks CRM (Formerly Freshsales)

  Correct Answer: AC

  Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions

• Question 8:

  A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

  

  Their interesting moments however did not show the web page each person had visited. Why not?

  A. A trigger token cannot successfully be used within a batch smart campaign

  B. A different Smart Campaign must be used for each web page to accomplish this.

  C. It Is not possible to customize what is shown in an Interesting Moment view.

  Correct Answer: A

  A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}. A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment view

• Question 9:

  The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

  A. The 10 people would remain in a 2 days duration.

  B. The 10 people would error out and skip the wait step.

  C. The 10 people would automatically follow the new duration.

  Correct Answer: C

  The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.

• Question 10:

  A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email. How would they find the list of people who received the losing email?

  A. It is not possible to see who received which test variant

  B. Use the Was Sent A/B Test filter with a Variant constraint

  C. Use the Was Sent Email filter with the Test Variant constraint

  Correct Answer: C

  To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.