Adobe AD0-E559 Online Practice Questions and Exam Preparation

Adobe AD0-E559 Online Questions & Answers

• Question 1:

  A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.

  When unapproving the email the following error message appears.

  

  How can he find out where the email is still being used?

  A. In the Audit Trail of the Admin screen
  B. In the Used By tab of the email
  C. In the Used By page of the program
  B. In the Used By tab of the email

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  Explanation/Reference:

  To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used

• Question 2:

  The Acme Case Study program contains the following assets and campaigns:

  

  The A - Downloaded smart campaign contains the following trigger:

  

  The A - Downloaded smart campaign contains the following flow steps:

  

  A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

  A. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
  B. The program contains no mechanism to set the acquisition program for the person.
  C. The Content Form is local to this program, so the program is automatically set as the acquisition program.
  C. The Content Form is local to this program, so the program is automatically set as the acquisition program.

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  Explanation/Reference:

  The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.

• Question 3:

  A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

  Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

  A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
  B. The marketer can generate the report straight away as RCE updates in real time.
  C. The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.
  A. The marketer should wait 24 hours for the updated period cost to be reflected in RCE.

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  Explanation/Reference:

  The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.

• Question 4:

  An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

  A. Registered
  B. Any statuses, as long as the person is a member of the program
  C. Invited
  A. Registered

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  Explanation/Reference:

  The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.

• Question 5:

  Rocky is in the process of sending an email from Adobe Marketo Engage for the first time. What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

  A. Ensure the right Tokens are used and default values are set.
  B. Ensure that Marketing Suspended records have been added to the target audience
  C. Ensure the unsubscribe link is not used.
  D. Ensure there are HTML and Text versions of the email.
  A. Ensure the right Tokens are used and default values are set.
  D. Ensure there are HTML and Text versions of the email.

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  Explanation/Reference:

  Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices. Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality

• Question 6:

  A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration. What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

  A. A Program Member Custom Field
  B. A Visibility Rule
  C. A Program Member Token
  A. A Program Member Custom Field

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  Explanation/Reference:

  The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

• Question 7:

  What are two benefits to using global forms versus local forms? (Choose two.)

  A. Global forms allow for consistent scoring and reporting and data standardization.
  B. Global forms natively offer custom stylization on different landing pages.
  C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
  D. In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
  A. Global forms allow for consistent scoring and reporting and data standardization.
  C. Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

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  Explanation/Reference:

  Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.

• Question 8:

  David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

  Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

  A. System
  B. Person/Lead
  C. Trigger
  A. System

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  Explanation/Reference:

  To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.

• Question 9:

  A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

  What best practice steps must be taken when embarking on developing such a process?

  A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
  B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
  C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
  C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

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  Explanation/Reference:

  The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.

• Question 10:

  David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

  What two fields would David use for this purpose? (Choose two.)

  A. Registration Source Type
  B. Person Source
  C. Acquisition Program
  D. Original Source Type
  B. Person Source
  D. Original Source Type

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  Explanation/Reference:

  Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high- level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.