Adobe AD0-E559 Online Practice Questions and Exam Preparation

Adobe AD0-E559 Online Questions & Answers

• Question 31:

  The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

  A. The 10 people would remain in a 2 days duration.
  B. The 10 people would error out and skip the wait step.
  C. The 10 people would automatically follow the new duration.
  C. The 10 people would automatically follow the new duration.

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  Explanation/Reference:

  The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.

• Question 32:

  Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

  What does Greg need to do in order to make this happen?

  A. Assign the team member's User to the APJ Partition.
  B. Adjust the team members User to allow access to the APJ Workspace
  C. Adjust the team members Role to allow access to the APJ Workspace.
  B. Adjust the team members User to allow access to the APJ Workspace

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  Explanation/Reference:

  To grant access to a different Workspace, Greg needs to adjust the team member's User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role

• Question 33:

  A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage. Which steps always need to be completed in order to accomplish this?

  A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
  B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
  C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout
  B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

• Question 34:

  An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities. According to best practices, what is a reason for creating a form in Design Studio?

  A. There are more design options for the form's layout
  B. The form can be shared across workspaces
  C. The form can be used across multiple programs
  C. The form can be used across multiple programs

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  Explanation/Reference:

  A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces

• Question 35:

  John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.

  Which two statements are true for archived assets? (Choose two.)

  A. A filter to select archived assets for use in reports cannot be used.
  B. Archived templates are not available when creating an email or landing page in Design Studio
  C. Archived assets are auto-deactivated.
  D. Archived pages cannot be used in landing page test groups.
  A. A filter to select archived assets for use in reports cannot be used.
  D. Archived pages cannot be used in landing page test groups.

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  Explanation/Reference:

  Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio

• Question 36:

  Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

  

  Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

  A. Yes. The campaign will fire if a person fills out a form and clicks a link in an email.
  B. No. The campaign will fire If a person fills out a form or clicks a link In an email.
  C. No. Since the smart list has triggers and filters, it will only apply the trigger criteria.
  B. No. The campaign will fire If a person fills out a form or clicks a link In an email.

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  Explanation/Reference:

  Garrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an "or" filter logic for his triggers, which means that any one of them will qualify a person for the campaign. To make sure that a person fills out a form and clicks a link in an email, he should use an "and" filter logic instead

• Question 37:

  An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

  Why is this field required on the form?

  A. So she can alert the Sales Owner of the registrant about their interest.
  B. So she can use It as a choice with the Thank You Page in Form Settings
  C. So she can use it in a Smart Campaign to follow-up the registration.
  B. So she can use It as a choice with the Thank You Page in Form Settings

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  Explanation/Reference:

  The field `Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.

• Question 38:

  Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.

  In what two ways can Sally test the confirmation email? (Choose two.)

  A. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
  B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
  C. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
  D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
  B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
  D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

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  Explanation/Reference:

  Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox and to click the `Register Now' CTA on the invite email, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the {{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.

• Question 39:

  Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

  Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

  Which option would be done in this scenario?

  A. Request a custom Duplicate Key from Support
  B. Set communication limits in the Admin.
  C. Marketers disable their program communication limits.
  B. Set communication limits in the Admin.

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  Explanation/Reference:

  Sally would set communication limits in the Admin to stop any over- communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.

• Question 40:

  A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

  

  Their interesting moments however did not show the web page each person had visited. Why not?

  A. A trigger token cannot successfully be used within a batch smart campaign
  B. A different Smart Campaign must be used for each web page to accomplish this.
  C. It Is not possible to customize what is shown in an Interesting Moment view.
  A. A trigger token cannot successfully be used within a batch smart campaign

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  Explanation/Reference:

  A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}. A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment view