Adobe Adobe Certifications AD0-E559 Questions & Answers

• Question 31:

  A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur. What conclusion can the marketer make about these A/B test results?

  A. Their test hypothesis was invalidated and they should test again.

  B. The test was erroneous and the results should be thrown out.

  C. The test period was too short and they need to let it run for a longer time.

  Correct Answer: A

  The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

• Question 32:

  An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?

  A. Ask the marketing team to provide the characteristics they think should be included.

  B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

  C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ?library.

  Correct Answer: B

  A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly. Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

• Question 33:

  A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration. What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

  A. A Program Member Custom Field

  B. A Visibility Rule

  C. A Program Member Token

  Correct Answer: A

  The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

• Question 34:

  Review the flow step from a smart campaign: Which email will a person receive who has opened Email 1, but not Email 2?

  

  A. They will receive no email.

  B. They will receive Email 2.

  C. They will receive Reminder 1.

  Correct Answer: B

  The person will receive Email 2. This is because the flow step uses the "If Not Opened Email" choice with Email 1 as the constraint. This means that if a person has not opened Email 1, they will receive Email 2. If a person has opened Email 1, they will receive Reminder 1. If a person has opened both Email 1 and Email 2, they will receive no email.

• Question 35:

  An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

  A. Registered

  B. Any statuses, as long as the person is a member of the program

  C. Invited

  Correct Answer: A

  The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.

• Question 36:

  Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

  Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

  Which option would be done in this scenario?

  A. Request a custom Duplicate Key from Support

  B. Set communication limits in the Admin.

  C. Marketers disable their program communication limits.

  Correct Answer: B

  Sally would set communication limits in the Admin to stop any over- communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.

• Question 37:

  A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?

  A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

  B. A People Performance Report

  C. A Program Performance Report with all content programs selected

  Correct Answer: A

  A Program Performance Report with all content programs selected can be built and analyzed to show the most engaging content. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. The marketer can filter the report by the content channel and the date range of the financial year to see how many form fills have been created from each content program. A Smart List or a People Performance Report will not show program-level metrics or allow filtering by channel or folder.

• Question 38:

  An Adobe Marketo Engage administrator is building a revenue model:

  

  When validating the model, they received an error message.

  What does the administrator need to do to correct the model validation error?

  A. Add triggers to all stage transitions.

  B. Add at least one SLA stage to the model.

  C. Add all stages to the success path.

  Correct Answer: C

  The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.

• Question 39:

  Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

  What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

  A. Create a Role for the intern that grants permissions only for the APJ Partition.

  B. Create a Role for the intern that grants permissions only for the APJ Workspace.

  C. Create a User for the intern that grants access only to the APJ Workspace.

  Correct Answer: C

  To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.

• Question 40:

  An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

  

  Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

  There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

  What message will each person receive?

  A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

  B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

  C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

  Correct Answer: B

  Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic