Adobe AD0-E559 Online Practice Questions and Exam Preparation

Adobe AD0-E559 Online Questions & Answers

• Question 21:

  A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

  Why would a person not appear on this smart list?

  A. The person was last sent an email 6 months ago.
  B. The person unsubscribed from the email they received last month.
  C. The email sent to the person last week bounced.
  C. The email sent to the person last week bounced.

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  Explanation/Reference:

  A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint

• Question 22:

  An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

  

  What is a reason for this data value change?

  A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
  B. A trigger campaign is running unsubscribing new people automatically until they give their consent.
  C. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
  A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

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  Explanation/Reference:

  A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change

• Question 23:

  A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

  The gated content is promoted via email to existing customers and via social media to reach a broader audience.

  For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

  A. Only for people who click the link in the email
  B. Only for people already known in the database
  C. For all people going to the landing page
  B. Only for people already known in the database

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  Explanation/Reference:

  The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

• Question 24:

  A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur. What conclusion can the marketer make about these A/B test results?

  A. Their test hypothesis was invalidated and they should test again.
  B. The test was erroneous and the results should be thrown out.
  C. The test period was too short and they need to let it run for a longer time.
  A. Their test hypothesis was invalidated and they should test again.

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  Explanation/Reference:

  The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

• Question 25:

  An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

  

  Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

  There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

  What message will each person receive?

  A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
  B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
  C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
  B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

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  Explanation/Reference:

  Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic

• Question 26:

  Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

  Why did the webhook fail?

  A. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.
  B. Webhooks can only be used successfully in trigger campaigns.
  C. Webhooks can only be used successfully once they are approved
  C. Webhooks can only be used successfully once they are approved

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  Explanation/Reference:

  A reason why the webhook failed is that webhooks can only be used successfully once they are approved. Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.

• Question 27:

  Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

  Which field can Keeghan check to give him some indication of where the leads came from?

  A. Original Source Info
  B. Lead Source
  C. Acquisition Program
  A. Original Source Info

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  Explanation/Reference:

  A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can helpidentify the source of web traffic that led to the person's creation in the database. Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads

• Question 28:

  There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.

  With the use of the 'Visits Web Page" Trigger, how would this be achieved?

  A. Edit the Qualification Rules' of the Smart Campaign to be set as once every one day.
  B. Alongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.
  C. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.
  C. Add the Min. Number of Times' and Date of Activity" Constraints to the existing Visits Web Page' Trigger.

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  Explanation/Reference:

  To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits. Editing the Qualification Rules or adding a filter will not achieve the desired result.

• Question 29:

  Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.

  Where would Ajay find these details?

  A. Check User Login History
  B. Use Audit Trail
  C. View Lead Activity
  B. Use Audit Trail

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  Explanation/Reference:

  To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar registration landing page in the last month by filtering by user name, date range, and activity type.

• Question 30:

  A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?

  A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names
  B. A People Performance Report
  C. A Program Performance Report with all content programs selected
  A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

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  Explanation/Reference:

  A Program Performance Report with all content programs selected can be built and analyzed to show the most engaging content. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. The marketer can filter the report by the content channel and the date range of the financial year to see how many form fills have been created from each content program. A Smart List or a People Performance Report will not show program-level metrics or allow filtering by channel or folder.