Adobe Adobe Certifications AD0-E559 Questions & Answers

• Question 21:

  An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

  

  What is a reason for this data value change?

  A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

  B. A trigger campaign is running unsubscribing new people automatically until they give their consent.

  C. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

  Correct Answer: A

  A reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value change

• Question 22:

  Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.

  In what two ways can Sally test the confirmation email? (Choose two.)

  A. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

  B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

  C. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

  D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

  Correct Answer: BD

  Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox and to click the `Register Now' CTA on the invite email, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the {{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.

• Question 23:

  An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set correctly.

  What is one possible reason the email has not been launched?

  A. The new email has not been activated.

  B. The stream has not been set as activated.

  C. All Persons in the stream have exhausted their content.

  Correct Answer: A

  A possible reason the email has not been launched is that the new email has not been activated. An email must be approved and activated before it can be sent out by an Engagement Program. If the email is not activated, it will be skipped by the cast. The stream and the content do not need to be activated for the email to be launched.

• Question 24:

  The Acme Case Study program contains the following assets and campaigns:

  

  The A - Downloaded smart campaign contains the following trigger:

  

  The A - Downloaded smart campaign contains the following flow steps:

  

  A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

  A. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.

  B. The program contains no mechanism to set the acquisition program for the person.

  C. The Content Form is local to this program, so the program is automatically set as the acquisition program.

  Correct Answer: C

  The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.

• Question 25:

  Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

  What does Greg need to do in order to make this happen?

  A. Assign the team member's User to the APJ Partition.

  B. Adjust the team members User to allow access to the APJ Workspace

  C. Adjust the team members Role to allow access to the APJ Workspace.

  Correct Answer: B

  To grant access to a different Workspace, Greg needs to adjust the team member's User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role

• Question 26:

  An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities. According to best practices, what is a reason for creating a form in Design Studio?

  A. There are more design options for the form's layout

  B. The form can be shared across workspaces

  C. The form can be used across multiple programs

  Correct Answer: C

  A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces

• Question 27:

  A marketer decided to check the activity log of a person but does not find any activities as displayed below:

  

  What is the reason the Activity Log tab is empty?

  A. The person activity Is filtered.

  B. The activity log was exported by an API and is now empty

  C. The lead is anonymous.

  Correct Answer: A

  The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.

• Question 28:

  A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

  The gated content is promoted via email to existing customers and via social media to reach a broader audience.

  For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

  A. Only for people who click the link in the email

  B. Only for people already known in the database

  C. For all people going to the landing page

  Correct Answer: B

  The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

• Question 29:

  Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP andhave a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

  What are two things that Jay could try to identify the issue? (Choose two.)

  A. Look in field management to check the value of the token.

  B. Go into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

  C. Go into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

  D. Go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

  Correct Answer: BD

  Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration. Changing the program status manually or looking in field management will not help Jay solve the issue.

• Question 30:

  A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.

  When unapproving the email the following error message appears.

  

  How can he find out where the email is still being used?

  A. In the Audit Trail of the Admin screen

  B. In the Used By tab of the email

  C. In the Used By page of the program

  Correct Answer: B

  To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used