Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 121:

  What are the different placements you can select in a campaign? Choose ALL answers that apply.

  A. Instagram Feed
  B. Audience Network Rewarded Videos
  C. Facebook Messenger Sponsored Messages
  D. Facebook Video Feeds
  A. Instagram Feed
  B. Audience Network Rewarded Videos
  C. Facebook Messenger Sponsored Messages
  D. Facebook Video Feeds

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  Below are all of the placement platforms and options you currently have on Facebook: You should learn all placement options as a lot of questions will ask you supporting placements for each platform. Answer:

  

• Question 122:

  Which are the two bidding options that will allow your customer to predict results of their campaigns?

  Select two that apply.

  A. Reach and frequency
  B. Auction optimized for video views
  C. Auction optimized for brand awareness
  D. TRP buying
  E. Auction optimized for reach
  A. Reach and frequency
  D. TRP buying

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  The only two bidding options that allow you to truly predict impression, reach and frequency is the following:

  1.

  Reach and frequency

  2.

  TRP buying

  With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.

  Here is a summary graphic to understand which options to use based on the predictability outcome expected:

  

• Question 123:

  You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.

  Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.

  What strategies should you follow?

  Select two that apply.

  A. You build a similar audience based on people who've checked out and run the 30% discount campaign.
  B. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
  C. You build a custom audience based on people who've visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
  D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
  B. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
  C. You build a custom audience based on people who've visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.

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  Since you are trying to increase sales on a short period of time, you want to reach out to users who've interacted recently with your client's content and initiated a checkout process. In this case, you want to launch campaigns for two specific audiences:

  1.

  People who've registered but have not finalized the checkout process. This audience is probably your "low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.

  2.

  Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase. You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

• Question 124:

  You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched: Targeting: Core Audiences Ad Units: Link ads in News Feeds Bid Types: CPM Measurement: Conversion pixel How do you fix the campaign? Choose ALL answers that apply.

  A. Change audiences to custom audiences.
  B. Change the bidding type to CPA instead of CPM.
  C. Use Facebook SDK to measure conversions.
  D. Add conversion lift tests to measure campaign results.
  E. Use more core audiences to increase results.
  A. Change audiences to custom audiences.
  B. Change the bidding type to CPA instead of CPM.
  C. Use Facebook SDK to measure conversions.

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  If you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook's SDK. The conversion pixel is used for websites. You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app. You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.

• Question 125:

  You are opening a new Fan Page for a customer, and he/she is requesting the following name for it: FL@VOR.

  Is there any issue with the name? If so, what is your recommendation?

  Choose only ONE best answer.

  A. FL@VOR can't be used, you should use FLAVOR.
  B. You should not have any issues with naming the fan page FL@VOR.
  C. FL@VOR can't be used, you should use fl@vor.
  D. FL@VOR can't be used, you should use flavor.
  E. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
  E. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.

  ---

  Page names cannot include:

  Terms or phrases that may be abusive or violate someone's rights.

  Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.

  Symbols (example: ®) or unnecessary punctuation.

  Long descriptions such as a slogan. People who manage Pages can add this information to a Page About section.

  Any variation of the word "Facebook."

  Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're about.

  Generic geographic locations (example: New York).

  Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.

• Question 126:

  What is the benefit of setting bid caps for your campaigns? Choose only ONE best answer.

  A. Get as many results for your full budget as possible
  B. Keep your cost per result below a certain amount
  C. Optimize campaign for best cost per result
  D. Allow Facebook auction to evenly distribute campaign budget
  E. Get a specific target price for your campaigns
  B. Keep your cost per result below a certain amount

• Question 127:

  You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.

  Your customer has a checkout process split into two different pages:

  Customers have to first register

  Then enter their payment info on a second page.

  Which pixel events do you need to install on your client's website?

  Choose ALL answers that apply.

  A. Purchase
  B. Complete Registration
  C. Add To Cart
  D. Initiate Checkout
  E. View
  A. Purchase
  B. Complete Registration
  C. Add To Cart
  D. Initiate Checkout

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  These are all of the pixel events that should be installed on your client's checkout process:

  1.

  Add To Cart: When a user adds products to their cart.

  2.

  Initiate Checkout: When a user lands on the first registration page.

  3.

  Complete Registration: When a user has completed the first registration page and needed to add payment info.

  4.

  Purchase: When a user has finalized the purchase.

• Question 128:

  What determines the "Total Value" of your ads? Choose only ONE best answer.

  A. Maximizing advertiser value and estimated action rates.
  B. Maximizing Consumer Experience and Advertiser Bid.
  C. Maximizing Advertiser Value and Optimizing Consumer Experience.
  D. Optimizing Consumer Experience and Maximizing User Value.
  C. Maximizing Advertiser Value and Optimizing Consumer Experience.

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  Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience. Keep in mind that the Total Value will be the addition of two components:

  Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value) User Value (Optimizing Consumer Experience) Those two components will help determine your Total Value .

  

• Question 129:

  A car dealership wants you to promote specific cars that have not been doing well.

  Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.

  Your client would also like for you to create a lead ad from the people who've seen the video. What kind of audiences do you need in order to achieve your client's request?

  Choose only ONE best answer.

  A. A core audience + a lookalike audience.
  B. A lookalike audience + a website audience
  C. A core audience + a website audience
  D. A core audience + an engagement audience
  E. A lookalike audience + an engagment audience
  D. A core audience + an engagement audience

• Question 130:

  What tools can you use to determine if Facebook Pixel is detecting your event conversions?

  Choose ALL answers that apply.

  A. Facebook pixel helper
  B. Facebook Custom Audiences
  C. Business Manager' Pixel Data Source
  D. Facebook Analytics Tools
  A. Facebook pixel helper
  C. Business Manager' Pixel Data Source
  D. Facebook Analytics Tools