Facebook Facebook Certifications 410-101 Questions & Answers

• Question 111:

  You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.

  You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.

  What are some steps you need to take in order to allow the agency to access the Facebook pixel?

  Select 2 that apply.

  A. You need to go to the Ad Account and assign the agency as partner.

  B. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

  C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

  D. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

  E. The agency needs to create a new pixel and install it to the website.

  Correct Answer: BC

  There are several way in which you can give the agency access to your website's pixel:

  Assign the agency as a "Partner" under your Business Manager Assign the agency's employees as "people" with access to your pixel under the Business Manager Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

• Question 112:

  You are running a mobile app event campaign on Facebook.

  Your team is discussing how to properly set up the attribution window of the campaign.

  You explain to your team what an attribution window is and how to use it.

  You write on the board some key points on attribution window.

  Select all bullet points that apply.

  A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

  B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

  C. Attribution window is set to 1-day view and 28-day click.

  D. Views are called click-through attribution.

  Correct Answer: BC

  The number of days between the moment a person viewed or clicked your ad and then subsequently took

  action is called an attribution window.

  Facebook reports ad actions based on views of your ad and clicks on your ad:

  Clicks: A person clicked your ad and took action. This is called click-through attribution.

  Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

  

  By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

• Question 113:

  You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you

  are getting a warning that the pixel is not pairing with your client's Product Catalog.

  What can you do to fix this issue?

  Select three that apply.

  A. Go to your Business Manager and associated your pixel with the Product Catalog.

  B. Install the Facebook pixel helper and make sure your pixel is detected

  C. Go to the Product Catalog Preference API and troubleshoot your pixel

  D. Create a new Facebook pixel and install the new pixel on your site

  E. You need to run dynamic ads for the pixel to detect your Product Catalog

  Correct Answer: ABC

• Question 114:

  You are planning the launch of the new mobile app for PhotoSnap.

  Your client would like to move current website users to the mobile app and also reach new users.

  Which audiences should you use for the mobile app launch?

  Select the three that best apply.

  A. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.

  B. You should build a similar audience based the client's current customer base.

  C. You should do interest demographics and launch the campaign.

  D. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

  Correct Answer: ABD

  The client has two objectives:

  1.

  Move website users to the mobile app.

  2.

  Create new mobile app downloads from new users.

  For the first objective, you want to create a custom audience based on your client's customer base in order

  to move website users to install the mobile app.

  For the second objective, you want to reach out to people who have interacted with the brand before and

  new potential users. In this case, your best option is to market to fans who have interacted in the past 90

  days and also a new audience based on the current customer base.

• Question 115:

  Your client wants to launch a new mobile application for their online store.

  Their primary product is the "PhotoSnap."

  With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your

  pictures in different sizes. Customers pay for each image they print.

  The product is doing really well, so they want to improve customer's experience by introducing a new

  mobile app.

  Which Facebook tools should they use on their mobile app?

  Choose ALL answers that apply.

  A. Comments

  B. Facebook Analytics for Apps

  C. Account Kit

  D. Facebook Login

  E. Stories

  Correct Answer: BCDE

  Here is a full list of SDK tools you can use on mobile apps:

  

• Question 116:

  What tools can you use to determine if Facebook Pixel is detecting your event conversions?

  Choose ALL answers that apply.

  A. Facebook pixel helper

  B. Facebook Custom Audiences

  C. Business Manager' Pixel Data Source

  D. Facebook Analytics Tools

  Correct Answer: ACD

• Question 117:

  You've realized that the pixel is not properly installed on your client's website. Some events within the

  buying process are not being tracked by the pixel.

  Your customer has a checkout process split into two different pages:

  Customers have to first register

  Then enter their payment info on a second page.

  Which pixel events do you need to install on your client's website?

  Choose ALL answers that apply.

  A. Purchase

  B. Complete Registration

  C. Add To Cart

  D. Initiate Checkout

  E. View

  Correct Answer: ABCD

  These are all of the pixel events that should be installed on your client's checkout process:

  1.

  Add To Cart: When a user adds products to their cart.

  2.

  Initiate Checkout: When a user lands on the first registration page.

  3.

  Complete Registration: When a user has completed the first registration page and needed to add payment info.

  4.

  Purchase: When a user has finalized the purchase.

• Question 118:

  You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.

  Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.

  What strategies should you follow?

  Select two that apply.

  A. You build a similar audience based on people who've checked out and run the 30% discount campaign.

  B. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.

  C. You build a custom audience based on people who've visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.

  D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.

  Correct Answer: BC

  Since you are trying to increase sales on a short period of time, you want to reach out to users who've

  interacted recently with your client's content and initiated a checkout process.

  In this case, you want to launch campaigns for two specific audiences:

  1.

  People who've registered but have not finalized the checkout process. This audience is probably your "low-hanging" fruit. Someone who has registered, but has not completed payment, probably just needs a small push to complete the purchase.

  2.

  Users who have read specific content related to client's products, are probably the second best audiences you should reach. These are users who have shown interest in your client's products and might be interested in making a purchase. You don't want to run the campaign on new audiences yet. So running a campaign to a saved or similar audience is not the right choice for your first campaign.

• Question 119:

  What are some advantages for Facebook Pixel?

  Choose ALL answers that apply.

  A. Track cross-device conversions.

  B. Show to the right people, at the right moment, on the right devices.

  C. Build Core Audiences based on website visitors.

  D. Build audiences based on users who have installed your app.

  E. Unlock additional advertising tools within Facebook.

  F. Evaluate your ROAS.

  Correct Answer: ABEF

  You can create a pixel, and connect it to your website, to:

  Make sure your ads are shown to the right people, on the right devices, at the right moment:

  Knowing how people use your website can imply what they're likely to do next. This helps Facebook

  deliver ads to the people most likely to take the action you want them to take.

  Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on

  how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-

  new people based on their similarity to established visitors and customers.

  Measure cross-device conversions: See how customers move between devices while engaging with your

  content -- and determine what devices they are most likely to convert on.

  Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your

  website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available

  to advertisers who've installed pixel on their websites.

  Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook,

  Instagram, Messenger, and Audience Network ads.

  Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery -- such as only

  displaying brand awareness campaigns to people who've never visited your website, or offering limited-

  time discount codes to people who've abandoned online shopping carts.

• Question 120:

  In which platforms does the Facebook SDK work on?

  Choose ALL answers that apply.

  A. iOS

  B. Android

  C. Javascript

  D. PHP

  E. Unity

  F. tvOS

  G. 3rd Party Tools

  Correct Answer: ABCDEFG

  1.

  iOS: You can integrate iPhones and iPads.

  2.

  Android: All Android phones and tablets.

  3.

  JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.

  4.

  PHP: You can use Facebook Graph API to use the SDK.

  5.

  Unity: All games developed under this platform work well.

  6.

  3rd Party: Some 3rd party partners have specific SDKs'.

  7.

  tvOS: Is Apple TV's SDK to integrate social sharing options.