Facebook 410-101 Online Practice Questions and Exam Preparation

Facebook 410-101 Online Questions & Answers

• Question 111:

  An apparel brand is working with you as a buyer for their new product line launch.

  They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.

  Your campaign has been running for 2 weeks with the following characteristics:

  You have one campaign with reach objective

  The campaign is running on Facebook and Instagram

  CPM costs have been above what you expected

  Your campaign is running a frequency of 1.3

  What change do you make in order to lower CPM costs?

  Choose only ONE best answer.

  A. You change the objective to engagement
  B. You include Audience Network as an additional placement
  C. You delete Instagram from your placement
  D. You add another audience
  E. You delete Facebook placement
  F. There is nothing you can do to improve CPM costs
  B. You include Audience Network as an additional placement

• Question 112:

  You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.

  What kind of ads should you run?

  Choose only ONE best answer.

  A. You should run conversion ads targeted at women only.
  B. You should run traffic ads targeted at the entire customer database.
  C. You should run interaction posts to bring awareness to the new customer base.
  D. You should run traffic ads to the customer base but focused on female users.
  D. You should run traffic ads to the customer base but focused on female users.

  ---

  It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can

  then launch conversion ads.

  The first task is to run traffic ads to female customers as they are your largest customer base.

• Question 113:

  What are some advantages for Facebook Pixel?

  Choose ALL answers that apply.

  A. Track cross-device conversions.
  B. Show to the right people, at the right moment, on the right devices.
  C. Build Core Audiences based on website visitors.
  D. Build audiences based on users who have installed your app.
  E. Unlock additional advertising tools within Facebook.
  F. Evaluate your ROAS.
  A. Track cross-device conversions.
  B. Show to the right people, at the right moment, on the right devices.
  E. Unlock additional advertising tools within Facebook.
  F. Evaluate your ROAS.

  ---

  You can create a pixel, and connect it to your website, to:

  Make sure your ads are shown to the right people, on the right devices, at the right moment:

  Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.

  Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their

  similarity to established visitors and customers.

  Measure cross-device conversions: See how customers move between devices while engaging with your content -- and determine what devices they are most likely to convert on.

  Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed

  pixel on their websites.

  Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.

  Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery -- such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've

  abandoned online shopping carts.

• Question 114:

  You've been working on a reach and frequency campaign for your client.

  You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.

  How can you fix this?

  Choose only ONE best answer.

  A. You can go into the ad-set and just change the audience.
  B. You need to build a new ad-set with the different audience.
  C. You need to cancel current ad set and launch a new ad set with the fix.
  C. You need to cancel current ad set and launch a new ad set with the fix.

  ---

  Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.

• Question 115:

  Your client needs to get rid of inventory and wants to run a flash sale of several products.

  What are some recommendations you would suggest when setting up the bidding for the offers?

  Choose ALL answers that apply.

  A. You should run an accelerated delivery.
  B. You should run a standard delivery.
  C. You should set up a minimum bidding price.
  D. You should set up a maximum bidding price.
  A. You should run an accelerated delivery.
  D. You should set up a maximum bidding price.

  ---

  Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.

  You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.

  Keep in mind that accelerated delivery will spend your budget as quickly as possible.

• Question 116:

  What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?

  Choose ALL answers that apply.

  A. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
  B. You should see who from that customer base is also connected to your client's fan page.
  C. You should go into location and see where current customers are really from.
  D. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
  A. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
  C. You should go into location and see where current customers are really from.
  D. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

  ---

  The main insights you should be looking from a database of customers you've uploaded should be several things:

  

  Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.

  Page Likes: Information regarding top categories or other fan pages that people interact with.

  Location: Region, country or city for your customer database. Language that they speak.

  Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.

  Household: Income, household price/size/market value, spending methods, and habits.

  Purchase: Purchase behavior on several fronts.

  For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.

• Question 117:

  What reporting tools can you use to customize your reporting data within Facebook Ads Manager? Select three that apply.

  A. Search
  B. Placement
  C. Date Range
  D. Breakdown
  E. Reports
  F. Ad Sets
  A. Search
  C. Date Range
  D. Breakdown

• Question 118:

  You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.

  What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?

  Select three that apply.

  A. You ad campaigns need to be making at least 50 conversions per month.
  B. You ad campaigns need to be making at least 50 conversions per week.
  C. You need to have Facebook pixel implemented
  D. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
  E. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
  B. You ad campaigns need to be making at least 50 conversions per week.
  C. You need to have Facebook pixel implemented
  E. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.

  ---

  If you meet each of the following prerequisites, you can:

  The ads sets you want to optimize for value are part of a Conversions campaign

  You have a Facebook pixel implemented

  Your pixel has the Purchase Standard Event and it's sending us the value and currency parameters (learn how to set this up, or learn more about standard events)

  Your ad sets are able to deliver consistently (a good benchmark for this is getting about 50 purchase conversions per week per purchase-conversion-optimized ad set)

  Your ad sets send us several different values over the course of the day (ex: someone may buy $10 worth of product while someone else may buy $50). This helps us determine who to show your ads to to generate the most value.

  A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs $250 + SandH (shipping and handling) costs.

  They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.

  The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.

  They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.

  The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.

  They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.

  You have a total budget of $15,000 to run the campaign for the next two months.

• Question 119:

  You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.

  Your conversion cost has increased by 34% in the past week.

  What efforts do you make to change results?

  Choose ALL answers that apply.

  A. Change the bid from automatic to manual.
  B. Change the audience to a new one.
  C. Refresh the image or video you are using to a new one.
  D. Change the placement of the ads.
  B. Change the audience to a new one.
  C. Refresh the image or video you are using to a new one.

  ---

  Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.

  Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see "sequential messages," the answer is most likely reach and frequency with sequential messaging.

  For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

• Question 120:

  What are some benefits of MTA?

  Choose ALL answers that apply.

  A. Helps you understand cross-device path to conversion.
  B. Can analyze and compare publishers and campaign performance
  C. Shows that the last touch model has no limits
  D. Shows that attribution window is always tied to a last touch model
  E. Gives credit to multiple impressions and clicks on the path to conversion.
  A. Helps you understand cross-device path to conversion.
  B. Can analyze and compare publishers and campaign performance
  E. Gives credit to multiple impressions and clicks on the path to conversion.

  ---

  Benefits of people-based multi-touch attribution (MTA)

  Helps you understand the cross-device, people-based path to conversion Provides actionable data for more efficient allocation of media spend Can analyze and compare publishers, campaigns, and cross-device performance Demonstrates the limits of only using a last touch model Shows what's working and what isn't among marketing channels Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.