Pegasystems Pega Decisioning Consultant PEGAPCDC80V1 Questions & Answers

• Question 1:

  U+ Bank has launched a new credit card for all customers with a premium bank account. As a Strategy Designer, you need to create propositions that involve the full customer life cycle: marketing, sales, and service. Which two valid propositions do you create? (Choose Two)

  A. Credit card number

  B. Credit card status

  C. No annual fee

  D. Address change

  Correct Answer: BD

• Question 2:

  In a decision strategy, which decision component filters relevant offers and prioritizes these offers?

  A. Switch component

  B. Prioritize component

  C. Filter component

  D. Group By component

  Correct Answer: C

• Question 3:

  MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action Designer.

  

  Both the groups are configured with a relevancy strategy and eligibility criteria.

  The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior.

  As a Strategy Designer, what must you configure in order to meet this requirement?

  A. Prioritization strategy

  B. Propensity at the group level

  C. Metrics of the adaptive model

  D. Target audience

  Correct Answer: D

• Question 4:

  MyCo, a mobile company, uses Pega Marketing, powered by Pega Customer Decision Hub, to display marketing offers to its customers on its website. The company would like to display more relevant offers to customers based on customer behavior. The following is the proposition hierarchy in the Next-Best-Action Designer.

  

  Both the groups are configured with a relevancy strategy and eligibility criteria.

  The company would like to arbitrate across the offers in the two groups and select the best offer based on customer behavior. To meet this business requirement, at which level should the Strategy Designer configure the proposition

  prioritization strategy?

  A. Eligibility-level

  B. Group-level

  C. Issue-level

  D. Proposition-level

  Correct Answer: D

• Question 5:

  U+ Bank has configured Next-Best-Action designer to display marketing offers to its customers on the U+ Bank website.

  The bank would like to display different offers to different customers based on relevancy and eligibility defined by the business. The Strategy Designer has decided to use the "Offer targeting using audiences and AI" method to implement this

  requirement.

  Which three tasks need to be performed to implement this requirement? (Choose Three)

  A. Configure conditions for offer eligibility

  B. Configure an audience

  C. Configure an alternate strategy

  D. Configure a prioritization strategy

  E. Select a relevancy strategy

  Correct Answer: ABD

• Question 6:

  You are the Decisioning Consultant on an AI-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business

  objectives.

  What factor do you consider in the prioritization expression?

  A. offer relevancy

  B. customer contact policy

  C. predicted customer behavior

  D. offer eligibility

  Correct Answer: D

• Question 7:

  As a Strategy Designer, you have created two business issues (Sales and Retention) and a proposition group hierarchy for a mobile company, MyCo. You also defined propositions in the various business issues and groups. In a strategy defined in the "Retention" issue and the "X-Sell" group, you can import _________.

  A. propositions from X-Sell" group

  B. all propositions defined

  C. propositions from all groups under the "Retention" issue

  D. propositions from the Sales issue

  Correct Answer: B

• Question 8:

  U+ Bank wants to use Pega Marketing, powered by Pega Customer Decision Hub, to drive sales by displaying the most relevant message to its customers. As a first step, U+ Bank has decided to leverage its website as a marketing channel. The management wants to evaluate how successful the customer engagement is in the web channel. As a Strategy Designer what must you configure in the Next-Best-Action designer to achieve this requirement?

  A. Total volume KPI

  B. Web Click Through Rate KPI

  C. Prioritization strategy

  D. Interaction history report

  Correct Answer: B

• Question 9:

  U+, a telecom company, introduces fiber optic in the North region of the country. They want to advertise this on their website using a banner and targeting the customers living in that area. When configuring Next-Best-Action designer, which targeting approach should the company select?

  A. Proposition driven

  B. Audience driven

  C. Eligibility driven

  D. Analytics driven

  Correct Answer: B

• Question 10:

  What is the key difference between a predictive model and human expert?

  A. Predictive models are more capable of detecting patterns in historical data.

  B. Humans are better at dealing with structured data and identifying patterns.

  C. Humans make successful predictions on a large amount of data.

  D. Predictive models always outperform human experts.

  Correct Answer: A