DMI Digital Marketing PDDM Questions & Answers

• Question 41:

  Which of the following criteria would you apply when choosing an Ad Publisher? Choose TWO of the following:

  A. Relevance to your business sector

  B. Relevance to your target audience

  C. Accept Dynamic Ad Formats only

  D. Offer tenancy arrangements with some sectors

  E. Relevance to your competitors

  Correct Answer: AB

• Question 42:

  There are tools available to help you research ad publishers. Choose the Google ad publishing tool from the list below. Choose one of the following:

  A. Google Display Planner

  B. Double Click Campaign Planner

  C. Google AdWords Keyword Planner

  D. Google Analytics

  Correct Answer: A

• Question 43:

  You are viewing a highly successful video based ad campaign with high conversion metrics. Which factor below gives strength to the ad? Choose one of the following:

  A. Clear call to action

  B. Elaborate language

  C. Subtlety of the brand

  D. Aimed at wide range of target groups

  Correct Answer: A

• Question 44:

  Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under? Choose one of the following: Exhibit:

  

  A. Data Protection Act

  B. Privacy Act

  C. Disability Act

  D. Accessibility Act

  Correct Answer: A

• Question 45:

  You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose one of the following:

  A. Track for retargeting

  B. Track for analysis

  C. Track for device information

  D. Track for previous activities

  Correct Answer: A

• Question 46:

  You have been preparing the latest Digital Marketing Strategy document for the Senior Management Team. In particular you have taken into account factors such as age and gender, as well as the social background of your target audience.

  What is the general term used to describe this? Choose one of the following:

  Exhibit:

  

  A. Audience definition

  B. Personnel Development

  C. Profile Specification

  D. Segmentation Analysis

  Correct Answer: A

• Question 47:

  In digital display you have heard about split testing. What does this mean? Choose one of the following: Exhibit:

  

  A. Testing ads with different content.

  B. Testing ads through uncontrolled experiments.

  C. Testing ads in print advertising.

  D. Testing ads generally for response rates.

  Correct Answer: A

• Question 48:

  What does retargeting mean? Choose one of the following: Exhibit:

  

  A. The ad follows the user

  B. The ad leads the user

  C. The user follows the ad

  D. The user leads the ad

  Correct Answer: A

• Question 49:

  What does the term CPM refer to? Choose one of the following: Exhibit:

  

  A. Cost Per Thousand

  B. Cost Per Hundred

  C. Cost Per Million

  D. Cost Per Click

  Correct Answer: A

• Question 50:

  What does the term CPA refer to? Choose one of the following: Exhibit:

  

  A. Cost-Per-Acquisition

  B. Cost-Per-Account

  C. Cost-Per-Ad

  D. Cost-Per-Analysis

  Correct Answer: A