DMI Digital Marketing PDDM Questions & Answers

• Question 31:

  Unsolicitedemail is also known as .Choose one of the following to complete the sentence: Exhibit:

  

  A. Spam

  B. Junk

  C. Bulk

  D. Trash

  Correct Answer: A

• Question 32:

  As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages?

  A. From field

  B. Subject line field

  C. To field

  D. Attachments

  Correct Answer: A

• Question 33:

  You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit:

  

  A. It allows you to personalize your message based on specific target audience characteristics.

  B. It allows you to communicate directly with only those subscribers you are interested in.

  C. It allows you to cross-sell to a range of different target groups.

  D. It allows you to integrate your online marketing campaign with your email marketing campaign.

  Correct Answer: A

• Question 34:

  You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

  A. Demographic

  B. Geographic

  C. Relationship

  D. Psychographic

  Correct Answer: A

• Question 35:

  Which one of the following describes the three main elements of data management in email marketing?

  A. Subscriber Capture, Maintenance, Segmentation

  B. Subscriber Contact, Maintenance, Differentiation

  C. Maintenance, Segmentation, Subscription Service

  D. Management, Segmentation, Subscriber Capture

  Correct Answer: A

• Question 36:

  You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable? Exhibit:

  

  A. Postal delivery

  B. Conferences

  C. Meetings

  D. Website

  Correct Answer: A

• Question 37:

  What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit:

  

  A. Email marketing

  B. Online marketing

  C. Mobile marketing

  D. Subscriber marketing

  Correct Answer: A

• Question 38:

  There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following:

  A. Data

  B. Bounce rates

  C. Interface

  D. Response rates

  E. Delivery

  Correct Answer: AE

• Question 39:

  One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:

  A. Banner Ads

  B. Facebook Ads

  C. QR Codes

  D. Twitter Sponsored Stories

  Correct Answer: A

• Question 40:

  Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic

  from the Digital Marketing Institute Framework using the numbered options given: Exhibit:

  

  A. 2

  B. 4

  C. 3

  D. 1

  Correct Answer: A