1. Home
  2. DMI
  3. PDDM

Professional Diploma in Digital Marketing

Exam Details

  • Exam Code
    :PDDM
  • Exam Name
    :Professional Diploma in Digital Marketing
  • Certification
    :DMI Certifications
  • Vendor
    :DMI
  • Total Questions
    :199 Q&As
  • Last Updated
    :Jun 06, 2025

DMI DMI Certifications PDDM Questions & Answers

  • Question 51:

    You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:

    A. Your ad will have a fixed position for a certain price and time.

    B. Your ad will have a fixed position for a certain number of clicks.

    C. Your ad will have a fixed position for a certain number of impressions.

    D. Your ad will have a fixed position for a certain budget.

  • Question 52:

    What is the term used to describe when a customer arrives at a specific web page and completes a pre-defined action? Choose one of the following:

    A. Conversion

    B. Calculation

    C. Tracking

    D. Bounce

  • Question 53:

    You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan: Exhibit:

    A. Customer Definition

    B. Media Buying

    C. Software Testing

    D. Graphical User Interface (GUI)

    E. Content Mapping

  • Question 54:

    What are ads that increase in size on 11mouse over11 called? Choose one of the following: Exhibit:

    A. Expandable ads

    B. Banner ads

    C. Dynamic ads

    D. Floating Ads

  • Question 55:

    You have heard about the term frequency cap. What does it mean? Choose one of the following:

    A. A limit is applied to the websites on which an ad can be displayed.

    B. A limit is applied to the number of times an ad is displayed.

    C. A limit is applied to the charges a company incurs for displaying the ad.

    D. A limit is applied to the geographic display of the ad.

  • Question 56:

    View the illustration shown and identify the ad format indicated with the green arrow. Choose one of the following: Exhibit:

    A. Leaderboard

    B. Infographic

    C. Skyscraper

    D. Button Ad

  • Question 57:

    What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:

    A. Button ads

    B. Skyscraper ads

    C. Leaderboard ads

    D. MPU ads

  • Question 58:

    Which one of the following is NOT considered to be a strength of display advertising?

    A. Ability to engage face-to-face with the customer

    B. Ability to achieve sales and conversions

    C. Ability to sustain a conversation with the customer

    D. Ability to generate a large volume of clicks

  • Question 59:

    What is an ad impression? Choose one of the following:

    A. When an ad loads within a web page

    B. When a user views an ad

    C. When a web page loads within a browser

    D. When a user clicks on an ad

  • Question 60:

    You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:

    A. Banner blindness

    B. Content blindness

    C. Interruptions

    D. Repetitions

Related Exams:

Tips on How to Prepare for the Exams

Nowadays, the certification exams become more and more important and required by more and more enterprises when applying for a job. But how to prepare for the exam effectively? How to prepare for the exam in a short time with less efforts? How to get a ideal result and how to find the most reliable resources? Here on Vcedump.com, you will find all the answers. Vcedump.com provide not only DMI exam questions, answers and explanations but also complete assistance on your exam preparation and certification application. If you are confused on your PDDM exam preparations and DMI certification application, do not hesitate to visit our Vcedump.com to find your solutions here.