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Professional Diploma in Digital Marketing

Exam Details

  • Exam Code
    :PDDM
  • Exam Name
    :Professional Diploma in Digital Marketing
  • Certification
    :Digital Marketing
  • Vendor
    :DMI
  • Total Questions
    :199 Q&As
  • Last Updated
    :

DMI Digital Marketing PDDM Questions & Answers

  • Question 1:

    You have been attempting to build an audience persona and have taken into account factors such as: age, gender

    social background. What is the general term used to describe this? Choose one of the following:

    A. Demographics

    B. Infographics

    C. Pictographic

    D. Profile Graphics

  • Question 2:

    Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

    A. Leads

    B. Revenue

    C. Click-Through-Rate

    D. Social mentions

    E. Reputation

  • Question 3:

    Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following: Exhibit:

    A. Twitalyzer

    B. Google Media Planner

    C. TweetPic

    D. Google AdWords Keyword Planner

  • Question 4:

    Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

    A. Situation Analysis

    B. Brand

    C. Research

    D. Standards

    E. Information Gathering

  • Question 5:

    You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

    A. Google Analytics

    B. Google Alerts

    C. Google AdWords Keyword Planner

    D. Google Webmaster Tools

  • Question 6:

    "Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be and "Choose one of the following to fill in the blanks and complete the sentence:

    A. Open and transparent

    B. Strategic and calculating

    C. Radical and original

    D. Transparent and apologetic

  • Question 7:

    It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is . Fill in the blank to complete the sentence by choosing one of the following: Exhibit:

    A. Traceable

    B. Verifiable

    C. Explicable

    D. Auditable

  • Question 8:

    Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the

    numbered options given.

    Exhibit:

    A. 1

    B. 2

    C. 4

    D. 3

  • Question 9:

    Digital marketing channels often consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following: Exhibit:

    A. Liberate

    B. Constrain

    C. Separate

    D. Exclude

  • Question 10:

    Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following: Exhibit:

    A. One-to-Many

    B. Message driven

    C. Interruption model

    D. One-to-One

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