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Professional Diploma in Digital Marketing

Exam Details

  • Exam Code
    :PDDM
  • Exam Name
    :Professional Diploma in Digital Marketing
  • Certification
    :DMI Certifications
  • Vendor
    :DMI
  • Total Questions
    :199 Q&As
  • Last Updated
    :Jun 06, 2025

DMI DMI Certifications PDDM Questions & Answers

  • Question 121:

    You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

    A. " "

    B. [ ]

    C. ( )

    D. * *

  • Question 122:

    What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:

    A. Dynamic Keyword Insertion

    B. Dynamic Ad Word insertion

    C. Dynamic Copy Insertion

    D. Dynamic Insertion

  • Question 123:

    You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following: Exhibit:

    A. Keyword research

    B. Keyword selection

    C. Keyword optimization

    D. Keyword stuffing

  • Question 124:

    What activity is illustrated in the Google screen shown below? Choose one of the following: Exhibit:

    A. Trends analysis

    B. Traffic estimation

    C. Keywordtagging

    D. Bid setting

  • Question 125:

    Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

    A. Account-Campaign-Ad Group-Ad

    B. Account-AdGroup-Campaign-Ad

    C. AdGroup-Campaign-Ad-Account

    D. Account-AdGroup-Ad- Campaign

  • Question 126:

    What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:

    A. SEO and PPC

    B. PPC and CPA

    C. CPA and SEO

    D. CTR and PPC

  • Question 127:

    Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:

    A. GoogleAdWords

    B. Bing Media Centre

    C. Google Analytics

    D. Yahoo Ad Centre

  • Question 128:

    Which of the following will NOT adversely affect your link building efforts? Choose one of the following:

    A. Refreshing content

    B. Keyword stuffing

    C. Broken links

    D. Duplicate content

  • Question 129:

    What do Keyword Research Tools provide information about? Choose one of the following:

    A. Search queries

    B. Social sharing

    C. Website traffic

    D. Conversions

  • Question 130:

    Payingforadvertisingonlyaftertheuserclicksontheadisknownas --.Choose one of the following to complete the sentence:

    A. Pay-Per-Click

    B. Pay-Per-Acquisition

    C. Pay-Per-Lead

    D. Pay-Per-View

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