DMI DMI Certifications PDDM Questions & Answers

• Question 111:

  You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following: Exhibit:

  

  A. CTR

  B. CPC

  C. Avg. Pos

  D. Impr.

  Correct Answer: A

• Question 112:

  Deciding how much to pay within an ad campaign is part of the strategy. Choose one of the following to complete the sentence:

  A. Bidding

  B. Keyword

  C. AdWords

  D. Payment

  Correct Answer: A

• Question 113:

  What does the formula shown below calculate? Choose one of the following: Exhibit:

  

  A. Click Through Rate

  B. Acquisition Quotient

  C. Cost Per Mille

  D. Unique User Rate

  Correct Answer: A

• Question 114:

  Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

  A. Quality Score

  B. Quality Measure

  C. Quality Index

  D. Quality Rate

  Correct Answer: A

• Question 115:

  You have heard that Googleoperates the to allow advertisers publish rich media ads on a variety of news sites, blogs and other relevant sites across the Internet. Choose one of the following to complete the sentence:

  A. Display Network

  B. Partner Network

  C. Publisher Network

  D. Ad Network

  Correct Answer: A

• Question 116:

  What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

  A. Call to Action

  B. Call to Purchase

  C. Call to Engage

  D. Call to Convert

  Correct Answer: A

• Question 117:

  You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

  A. Ad Performance Report

  B. Ad Group Performance Report

  C. Campaign Performance Report

  D. Account Performance Report

  Correct Answer: A

• Question 118:

  You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following: A. Conversion rate

  B. Acquisition rate

  C. Conversion ratio

  D. Acquisition ratio

  Correct Answer: A

• Question 119:

  Which one of the following is a factor that does NOT impact the Quality Score within Google AdWords? Choose one from the following:

  A. Bid

  B. Relevance of ad

  C. Quality of landing page

  D. Geographic performance

  Correct Answer: A

• Question 120:

  You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the

  following:

  Exhibit:

  

  A. Google Analytics

  B. Google Alerts

  C. Google Trends

  D. Google Webmaster tools

  Correct Answer: A