What is happening in the Google AdWords screen shown below?
Choose one of the following:
A. Keyword Estimation
B. Campaign Estimation
C. Traffic Research
D. Link Analysis
What is displayed in the Google AdWords screen below? Choose one of the following: Exhibit:
A. Keyword Research Report
B. CampaignReport
C. Traffic Source Report
D. SEO Report
Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following: Exhibit:
A. Traffic Volume and Ranking
B. Position and Cost
C. Inbound Links and Cost
D. Position and Click-Through-Rate (CTR)
You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:
A. Content link building
B. Content updates
C. Inbounding D. Linkbuilding
What do internal links within your website assist with? Choose one of the following:
A. Navigation and search spiders
B. Navigation and display
C. Layout and search spiders
D. Navigation and content
Google decides the ranking for your website based predominantly on which one of the following?
A. Number and quality of websites that link to your website
B. Quality of keywords that feature on each page
C. Quality of the copy in ad campaigns
D. Number of visitors to your website
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
A. URL link
B. Topic link
C. Uninformative link
D. Keyword link
You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. Which tags help with this? Choose one of the following:
A. Alt Tags
B. Meta Tags
C. Title Tags
D. DescriptionTags
The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:
A. Keyword density
B. Keyword rotation
C. Keyword percentage
D. Keyword value
What do Google Webmaster Tools allow website owners to see? Choose one of the following: Exhibit:
A. How a search engine interacts with the website.
B. The most expensive keywords for the website.
C. The keyword density on the website.
D. The number of visitors to the website.
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