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Professional Diploma in Digital Marketing

Exam Details

  • Exam Code
    :PDDM
  • Exam Name
    :Professional Diploma in Digital Marketing
  • Certification
    :DMI Certifications
  • Vendor
    :DMI
  • Total Questions
    :199 Q&As
  • Last Updated
    :Jun 25, 2025

DMI DMI Certifications PDDM Questions & Answers

  • Question 141:

    You are about to perform some research about what your target audience searches for on the Internet. Which tool would you use? Choose one of the following: Exhibit:

    A. Google AdWords Keyword Planner

    B. Google Alerts

    C. Google Analytics

    D. Google Ad Planner

  • Question 142:

    What is illustrated by the graph shown?

    Choose one of the following:

    A. Long tail keywords

    B. High ranking keywords

    C. High volume keywords

    D. Search volumes over time

  • Question 143:

    You are carrying out offsite optimization on your website. Which one of the following would be part of the exercise? Choose one of the following:

    A. Inbound links

    B. Directory registration

    C. Domain name registration

    D. Canonicalization

  • Question 144:

    What does a search reveal about the person searching? Choose one of the following:

    A. Location and intention

    B. Geography and age

    C. Sentiment and buying power

    D. Intention and age

  • Question 145:

    You understand that both for indexing with search engines and for user navigation, providing a clear navigation scheme is important. Which feature will help you do this? Choose one of the following: Exhibit:

    A. Sitemap

    B. Navigation Bar

    C. Keyword Research Tool

    D. Breadcrumbs

  • Question 146:

    The process of refining your website so that it will be indexed and ranked by search engines is known as . Complete the sentence by filling in the blank. Choose one of the following: Exhibit:

    A. Search Engine Optimization

    B. Indexing and Ranking

    C. Search Engine Marketing

    D. Social Media Marketing

  • Question 147:

    Web spiders carry out a key function within search. What is it? Choose one of the following:

    A. Indexing the site

    B. Ranking the site

    C. Parsing the site

    D. Translating the site

  • Question 148:

    Implementing Search Engine Optimization (SEO) involves two key aspects. What are they? Choose one of the following:

    A. Onsite and offsite

    B. Onsite and micro site

    C. Offsite and directory

    D. Onsite and directory

  • Question 149:

    You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:

    A. Title

    B. Description

    C. Keyword

    D. Refresh

  • Question 150:

    HOTSPOT

    Where would you click in the Google AdWords screen shown in order to adjust your campaign spend allowance? Click in the screen below.

    Hot Area:

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