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Professional Diploma in Digital Marketing

Exam Details

  • Exam Code
    :PDDM
  • Exam Name
    :Professional Diploma in Digital Marketing
  • Certification
    :DMI Certifications
  • Vendor
    :DMI
  • Total Questions
    :199 Q&As
  • Last Updated
    :Jun 06, 2025

DMI DMI Certifications PDDM Questions & Answers

  • Question 101:

    There are tools available to allow you see how a site renders and displays in different web browsers. Which one of the following is such a tool?

    A. www.browsershots.org

    B. www.browserpage.org

    C. www.browsersource.org

    D. www.browseranalytics.org

  • Question 102:

    You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:

    A. Bounce rate

    B. Page rate

    C. Flight rate

    D. Exit rate

  • Question 103:

    With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social mediaanddigitalmarketing, thecommunicationwiththecustomerisoftendescribedas .Complete the sentence by filling in the blank:

    A. Interactive

    B. One-way

    C. Superficial

    D. Subtle

  • Question 104:

    What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following:

    A. Goal funnel

    B. Goal pathway

    C. Goal conversion

    D. Goal process

  • Question 105:

    Which one of the following is not considered as a goal within Google Analytics? Choose one of the following: Exhibit:

    A. Traffic alert

    B. Brochure request

    C. File download

    D. Completed purchase

  • Question 106:

    What is the term given to an instance of a page being loaded by a web browser? Choose one of the following: Exhibit:

    A. Page View

    B. Page Request

    C. Page Index

    D. Page Script

  • Question 107:

    A can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.

    A. cookie

    B. robot

    C. spider

    D. java

  • Question 108:

    Setting a specific and measurable is a vital step before defining a Key Performance Indicator (KPI) for your organization. Complete the sentence by choosing one from the following:

    A. Goal

    B. Transaction

    C. Funnel

    D. Aim

  • Question 109:

    What term describes the process of collecting, measuring and analyzing website data? Choose one of the following: Exhibit:

    A. Web Analytics

    B. Web Dynamics

    C. Statistical Analytics

    D. Research Analytics

  • Question 110:

    What kind of coding script executes to make Google Analytics work? Choose one of the following:

    A. Javascript

    B. HTML script

    C. VBA script

    D. Pearl script

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