Salesforce MARKETING-CLOUD-INTELLIGENCE Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-INTELLIGENCE Online Questions & Answers

• Question 51:

  An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

  

  The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension `Offer?

  A. Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute. Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source). A total of 3 patterns.
  B. Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute. Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source). A total of 3 patterns
  C. Two separate patterns (filtered by Linkedin or AdRoll sources). Another single pattern for Campaign Name (filtered by Google Analytics source). A total of 3 patterns.
  D. Two separate patterns (filtered by Linkedln or AdRoll sources). Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
  B. Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute. Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source). A total of 3 patterns

• Question 52:

  A technical architect is provided with the logic and Opportunity file shown below:

  The opportunity status logic is as follows:

  For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".

  For the opportunity stage "Closed", the opportunity status should be closed

  Otherwise, return null for the opportunity status

  

  Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

  1. "Day" -- Standard "Day" field

  2. "Opportunity Key" > Main Generic Entity Key

  3. "Opportunity Stage" -- Main Generic Entity Attribute

  4. "Opportunity Count" -- Generic Custom Metric

  A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

  A. 1
  B. 3
  C. 2
  D

• Question 53:

  An implementation engineer is requested to integrate the following files: File A:

  

  File B:

  

  The client would like to link the two files in order to view the two KPIS (Tasks Completed' and `tasks Assignmed') alongside'Employee Name' and/or `Squard'.

  A Parent-Child configuration was set between the two.

  Which two statements are correct?

  A. The two files cannot be Joined as they hold different measurements
  B. The two files cannot be joined as they hold different dates
  C. The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
  D. Any one of the files can potentially be set as the Parent data stream
  E. The two files were uploaded to a different Generic type
  C. The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
  D. Any one of the files can potentially be set as the Parent data stream

• Question 54:

  Which two statements are correct regarding the Parent-Child configuration?

  A. Parent-Child configurations can cause performances issues
  B. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
  C. Parent-Child links different tables based on shared key values
  D. Parent-Child allows sharing both dimensions and measurements
  A. Parent-Child configurations can cause performances issues
  C. Parent-Child links different tables based on shared key values

• Question 55:

  A client has integrated the following files: File A:

  

  File B:

  

  The client would like to link the two files in order to view the two KPIs (`Tasks Completed' and `Tasks Assigned) alongside `Employee Name' and/or

  `Squad'.

  The client set the following properties:

  File A is set as the Parent data stream

  Both files were uploaded to a generic data stream type.

  Override Media Buy Hierarchies is checked for file A.

  The `Data Updates Permissions' set for file B is `Update Attributes and Hierarchy'.

  When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  C. Option C

• Question 56:

  What Is a disadvantage of using a Vlookup formula?

  A. Can return values only from the same data stream type
  B. It cannot be used more than once from the same data stream.
  C. Could extend processing time of data streams.
  D. It allows classifying data only on a basis of mutual entity keys.
  C. Could extend processing time of data streams.

• Question 57:

  The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

  

  The mapping is as follows:

  Day -- Day

  Web_site_source -- Main Generic Entity Attribute 01

  Page Views -- Generic Metric 1

  *Note that `web_site_key' and `web_site_name' are NOT mapped.

  How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

  A. 4
  C. 1
  D. 3
  A. 4

• Question 58:

  Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

  A. Campaign Category
  B. Device Category
  C. Device Browser
  D. Geo Location
  B. Device Category

• Question 59:

  Your client would like to create a new harmonization field.

  The below table represents the harmonization logic from each source.

  

  As can be seen from the table, there are in fact two fields that hold a certain connection:

  Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.

  The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

  

  The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions: Exam ID Exam Topic Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

  A. The above Patterns setup will not work for this use case.
  B. The solution will work - the client will be able to view Exam Topic with Email Sends.
  C. Only if 5 different Patterns are created, from 5 different fields - the solution will work.
  D. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
  D. The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

• Question 60:

  Which three entities and/or functions can be used in an expression when building a calculated dimension?

  A. The VLOOKUP function
  B. Mapped dimensions
  C. The EXTRACT function
  D. Calculated dimensions
  E. Mapped measurements
  B. Mapped dimensions
  C. The EXTRACT function
  E. Mapped measurements