Salesforce MARKETING-CLOUD-INTELLIGENCE Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-INTELLIGENCE Online Questions & Answers

• Question 1:

  An implementation engineer has been provided with 4 different source files: 03m 48s

  1.Twitter Ads ~

  2.Creative Classification

  3.Placement Classification

  4, Campaign Category Classification

  The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

  The connections between the files are described as follows:

  1st Party Creative Classification

  File structure/headers:

  

  Creative ID -- links back to Creative Key (Twitter Ads) 1st Party Placement Classification by File structure/headers:

  

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  A. Option A

• Question 2:

  A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...

  Facebook Ads Naming Convention - Campaign Name:

  CampID_CampName#Market_Object#object#targetAge_TargetGender

  Twitter Ads Naming Convention- Media Buy Name

  MarketTargeAgeObjectiveOrderID

  Google ads Naming Convention-Media Buy Name:

  Buying_type_Market_Objective

  The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to

  implement this request?

  Given the above information, which statement i 's Correct regarding the ability to implement this request?

  A. The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
  B. it is not possible to do this, as the naming conventions are different
  C. This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
  D. The client will be able to do this and it will require building three patterns.
  D. The client will be able to do this and it will require building three patterns.

• Question 3:

  A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

  

  What three advantages are gained when using Patterns and Data Classification as the harmonization method for creating the Objective field?

  A. Ease of Maintenance
  B. Performance (Performance when loading a dashboard page)
  C. Use of code
  D. Scalability
  E. Processing (processing time when loading relevant data streams)
  A. Ease of Maintenance
  B. Performance (Performance when loading a dashboard page)
  D. Scalability

• Question 4:

  Your client is interested in ingesting the below file:

  

  The client decided to upload the file to a new generic data stream type and map `Date' to `Day' and `Number of Topics' to a generic custom metric.

  In regards to the fields `Meeting Code' and `Meeting Name', your client is debating several options.

  Which two options would you recommend in order to avoid data loss?

  A. `Meeting Code' will be mapped to `Main Generic Entity Key'. `Meeting Name' will be mapped to `Main Generic Entity custom attribute'.
  B. `Meeting Code' will be mapped to `Main Generic Entity Key'. `Meeting Name' will be mapped to `Generic Entity 2 Key'.
  C. `Meeting Code' will be mapped to `Main Generic Entity Attribute 1'. `Meeting Name' will be mapped to `Main Generic Entity Attribute 2'.
  D. `Meeting Code' will be mapped to `Main Generic Entity custom attribute'. `Meeting Name' will be mapped to `Generic Entity Key'
  E. Concatenation of both `Meeting Code' and `Meeting Name' will be mapped to `Main Generic Entity Key'. `Meeting Code' will be mapped to `Main Generic Entity Attribute 1'. `Meeting Name' will be mapped to `Main Generic Entity Attribute 2'.
  A. `Meeting Code' will be mapped to `Main Generic Entity Key'. `Meeting Name' will be mapped to `Main Generic Entity custom attribute'.
  E. Concatenation of both `Meeting Code' and `Meeting Name' will be mapped to `Main Generic Entity Key'. `Meeting Code' will be mapped to `Main Generic Entity Attribute 1'. `Meeting Name' will be mapped to `Main Generic Entity Attribute 2'.

• Question 5:

  An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client. The source file that was ingested can be seen below:

  

  The client performed the below standard mapping:

  

  As a final step, the client had created the field `Color'. As can be seen, it is extracted from the Creative Name (after the `#' sign). For QA purposes, you have queried a pivot table, with the following fields:

  1. Media Buy Key

  2. Media Buy Name

  3. In View Impressions

  The final pivot is presented below:

  

  A. A Harmonized dimension was created via a pattern over the Creative Name.
  B. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)
  C. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
  D. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
  D. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.

• Question 6:

  A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams

  required for each source.

  

  Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

  A. Scalability - future data streams that will follow similar logic will be automatically harmonized.
  B. Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
  C. Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
  D. Ease of Maintenance - the logic is written and populated in one centralized place
  E. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
  A. Scalability - future data streams that will follow similar logic will be automatically harmonized.
  D. Ease of Maintenance - the logic is written and populated in one centralized place
  E. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

• Question 7:

  Client has provided sample flies of their data from the following data sources: Google Campaign Manager

  

  Below are the requirements from the client and additional information:

  1. The sources are linked to each other by shared Media Buy names.

  2. In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

  3. The source of truth for cost is Google DV360.

  As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

  

  Please note:

  1. All other measurements were mapped as well to the appropriate fields.

  2. No other mapping manipulations or formulas were implemented. How many records will the merged table hold?

  A. 4
  B. 8
  C. 3
  D. Depends on the Data Updates Permissions
  A. 4

• Question 8:

  An implementation engineer has been provided with the below dataset:

  

  *Note: CPC = Cost per Click Formula: Cost / Clicks Which action should an engineer take to successfully integrate CPC?

  A. Populate the logic within a custom measurement. No need to change Aggregation.
  B. Unmap it, as Datorama will calculate it automatically.
  C. Populate the logic within a custom measurement. Set Aggregation to AVG.
  D. Populate the logic within a custom measurement. Set Aggregation to SUM.
  A. Populate the logic within a custom measurement. No need to change Aggregation.

• Question 9:

  An implementation engineer is requested to create the harmonization field - Magician

  This field should come from multiple Twitter Ads data streams, and should follow the below logic:

  

  Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

  A. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for `Messi' and another for Ronaldo') for the final Harmonized Dimension.
  B. Create a second Pattern for Media Buy Name
  C. Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
  D. Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
  A. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for `Messi' and another for Ronaldo') for the final Harmonized Dimension.

• Question 10:

  A technical architect is provided with the logic and Opportunity file shown below:

  The opportunity status logic is as follows:

  For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".

  For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

  

  Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping "Day" -- Standard "Day" field "Opportunity Key" > Main Generic Entity Key "Opportunity Stage" + Generic Entity Key 2 A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

  A. Registered
  B. Interest and Registered
  C. Confirmed Interest and Registered
  D. Interest
  E. Confirmed Interest
  B. Interest and Registered