Salesforce MARKETING-CLOUD-INTELLIGENCE Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-INTELLIGENCE Online Questions & Answers

• Question 41:

  An implementation engineer has been provided with 4 different source files: 03m 16s

  1.Twitter Ads

  2.Creative Classification

  3.Placement Classification

  4, Campaign Category Classification

  The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

  The connections between the files are described as follows:

  1st Party Creative Classification

  File structure/headers:

  

  Creative ID -- links back to Creative Key (Twitter Ads) 1st Party Placement Classification and File structure/headers:

  

  Category -- links back to Campaign Category (Twitter Ads)

  Which proposed solution meets the client's requirements for the above use case?

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  A. Option A

• Question 42:

  Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

  A. Performance
  B. Ease of setup
  C. Ease of maintenance
  D. Scalability
  A. Performance

• Question 43:

  An implementation engineer has been asked by a client for assistance with the following problem: The below dataset was ingested:

  

  However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4. What could be the reason for this discrepancy?

  A. The measurement `Clicks' is set as a percentage.
  B. A mapping formula was populated, indicating not to bring Type! values.
  C. The aggregation function is set as AVG
  D. The aggregation function is set as LIFETIME
  C. The aggregation function is set as AVG

• Question 44:

  A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

  

  When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

  A. Scalability
  B. Ease of Setup
  C. Performance (Performance when loading a dashboard page)
  D. Ease of Maintenance
  D. Ease of Maintenance

• Question 45:

  A client's data consists of three data streams as follows: Data Stream A:

  

  1. The data streams should be linked together through a parent-child relationship.

  2. Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

  Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key `CK_3'?

  A. N-A
  B. 100
  C. 300
  D. 150
  B. 100

• Question 46:

  A client's data consists of three data streams as follows: Data Stream A:

  

  1. The data streams should be linked together through a parent-child relationship.

  2. Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements. How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

  A. It should be checked in Data Stream C
  B. It should not be checked in any of the three Data Streams.
  C. It should be checked in Data Stream B
  D. It should be checked in Data Stream A
  A. It should be checked in Data Stream C

• Question 47:

  A client created a new KPI: CPS (Cost per Sign-up).

  The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

  As can be seen in the table below, CPS was created twice and was set with two different aggregations:

  

  From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  C. Option C

• Question 48:

  An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.

  For example:

  Campaign Name: AFD@Mulop-1290

  Desired outcome: AFD

  Other examples:

  

  Which formula will return the desired values?

  A. LEFT(EXTRACT(csy[`campaign_name]],~',0),3)
  B. EXTRACT(csv[campaign_name!;@',1)
  C. EXTRACT(csv[campaign_name'],--,0)
  D. EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
  E. LEFT(EXTRACT(csv[campaign_name'}/--',1),3)
  B. EXTRACT(csv[campaign_name!;@',1)

• Question 49:

  A client provides the following two data streams: Data Stream 1:

  

  The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result?

  

  A. Option A
  B. Option B
  C. Option C
  D. Option D
  A. Option A

• Question 50:

  Your client would like to create a new harmonization field - Exam Topic. The below table represents the harmonization logic from each source.

  

  As can be seen from the table there are in fact two fields that hold a certain connection:

  Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.

  The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

  

  Which harmonization feature should an Implementation engineer use to meet the client's requirement?

  A. Transformers
  B. Parent Chile
  C. Fusion
  D. Custom Classification
  E. Calculated dimensions
  D. Custom Classification