Salesforce MARKETING-CLOUD-INTELLIGENCE Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-INTELLIGENCE Online Questions & Answers

• Question 21:

  A client Ingested the following We into Marketing Cloud Intelligence:

  

  The mapping of the above file can be seen below:

  Date -- Day Media Buy Key -- Media Buy Key Campaign Name -- Campaign Name Campaign Group -. Campaign Custom Attribute 01 Clicks --> Clicks Media Cost --> Media Cost Campaign Planned Clicks --> Delivery Custom Metric 01

  The client would like to have a "Campaign Planned Clicks" measurement.

  This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

  For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

  In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question: Which two options will yield a false result:

  

  A. Option 2
  B. Option 5
  C. Option 3
  D. Option 4
  E. Option 1
  B. Option 5
  E. Option 1

• Question 22:

  A client's data consists of three data streams as follows: Data Stream A:

  

  1. The data streams should be linked together through a parent-child relationship.

  2. Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

  3. Data Stream C was set as a `Parent', and the `Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

  A. There is no difference, all permissions will have a similar effect given the scenario.
  B. Update Attributes and Hierarchies
  C. Update Attributes
  D. Inherit Attributes and Hierarchies
  B. Update Attributes and Hierarchies

• Question 23:

  Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

  A. Every data stream type includes the Medio Buy entity
  B. All data stream types consist of at least one entity
  C. All data stream types share at least one mutual measurement
  D. Each data stream type has Its own main entity
  E. Each data stream type has its own set of measurements
  B. All data stream types consist of at least one entity
  D. Each data stream type has Its own main entity
  E. Each data stream type has its own set of measurements

• Question 24:

  A client has provided you with sample files of their data from the following data sources: 1.Google Analytics 2.Salesforce Marketing Cloud The link between these sources is on the following two fields: Message Send Key A portion of: web_site_source_key Below is the logic the client would like to have implemented in Datorama: For `web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in `web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud

  file. Possible examples of this can be seen in the following table: Google Analytics:

  

  Salesforce Marketing Cloud:

  

  The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

  

  In order to achieve this, what steps should be taken?

  A. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.
  B. Create a Web Analytics Site custom attribute and populate it with the extraction logic.Create a Data Fusion between the newly created attribute and the Message Send Key.
  C. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
  D. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
  A. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.

• Question 25:

  What are unstable measurements?

  A. Measurements for which Aggregation Settings are set as `Auto' and Granularity is set as `None'.
  B. Measurements that are set with the LIFETIME aggregation function
  C. Measurements for which Aggregation Settings are set as `Not Auto' and Granularity is set as `None'.
  D. Measurements for which Aggregation Settings are set as `Not Auto' and Granularity is set as `Not Empty'.
  C. Measurements for which Aggregation Settings are set as `Not Auto' and Granularity is set as `None'.

• Question 26:

  What is the relationship between "Media Buy Key" and "Creative Key?

  A. One-to-many (one Media Buy ley has many Creative Key)
  B. One-to-one
  C. Many-to-many
  D. Many-to-one (one Creative Key has many Media Buy Keys)
  A. One-to-many (one Media Buy ley has many Creative Key)

• Question 27:

  Source 3:

  

  Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2. While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

  

  How can an implementation engineer fix this discrepancy?

  A. Uncheck the "Case Sensitive" checkbox in the data classification
  B. Leave the "Case Sensitive" checkbox in the data classification unchecked
  C. Toggle the `Structure Compliant' OFF.
  D. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
  A. Uncheck the "Case Sensitive" checkbox in the data classification

• Question 28:

  A client's data consists of three data streams as follows: Data Stream A:

  

  A. Update Attributes
  B. Inherit Attributes and Hierarchies
  C. Update Attributes and Hierarchies
  D. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
  B. Inherit Attributes and Hierarchies

• Question 29:

  Which option will yield the desired result:?

  

  A. Option 1
  B. Option 4
  C. Option 2
  D. Option 3
  B. Option 4

• Question 30:

  A client would like to integrate the following two sources:

  Google Campaign Manager:

  

  IAS:

  

  After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

  A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
  B. Creative Name, Impressions, Analyzed Impressions
  C. Media Buy Name, Impressions
  D. Media Buy Type, Analyzed Impressions
  A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions