Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 151:

  Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

  A. Pipeline dashboard
  B. Engagement dashboard
  C. Account-Based Marketing dashboard
  D. Multi-Touch Attribution dashboard
  B. Engagement dashboard

• Question 152:

  A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

  A. Run the rule to see who matches and change criteria If needed.
  B. Pull a Salesforce report of the same criteria and view results.
  C. Use the preview matches feature before running the rule.
  D. Resume the rule and use the undo action feature if necessary.
  C. Use the preview matches feature before running the rule.

• Question 153:

  How long does it take a drip program to start after unpausing it?

  A. Immediately
  B. Within 5 minutes
  C. Within one hour
  D. Within one business day
  C. Within one hour

• Question 154:

  A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.

  How should they accomplish this?

  A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
  B. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
  C. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
  D. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
  C. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

• Question 155:

  What does a marketing user have access to in Marketing Cloud Account Engagement?

  A. Can see users and groups
  B. Creating new lists, forms, landing pages and send list emails.
  C. Prospect management
  D. Can only import prospects
  E. None of the above
  A. Can see users and groups
  B. Creating new lists, forms, landing pages and send list emails.
  C. Prospect management
  D. Can only import prospects

• Question 156:

  A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?

  A. Select the desired engagement program from the email
  B. Copy the email HTML and recreate it as an email template Pardot.
  C. Convert the email content record to an email template.
  D. Activate the email for use in automation.
  C. Convert the email content record to an email template.

• Question 157:

  The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.

  Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week. What number would display on the Report Card for the email send statistic?

  A. 50
  B. 100
  C. C
  D. -100
  B. 100

• Question 158:

  What is a good default sales ready lead score?

  A. 75
  B. 50
  C. 200
  D. 100
  D. 100

• Question 159:

  A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field. Which form field option should be enabled?

  A. Maintain the initial value upon subsequent form submissions
  B. Always display even if previously completed
  C. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
  D. Include "Not you?" link to allow visitors to reset the form
  A. Maintain the initial value upon subsequent form submissions

• Question 160:

  Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

  A. The Lead and Contact fields must have the same Salesforce field label.
  B. The Lead and Contact fields must have the same API name.
  C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
  D. The Marketing Cloud Account Engagement field must be a drop-down field.
  B. The Lead and Contact fields must have the same API name.
  C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.