Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 171:

  A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

  A. Total Sent and Suppression Rate
  B. Click-Through Rate and Soft Bounces
  C. Tracker Domain Verification and Open Rate
  D. Total Opt Outs and Hard Bounces
  D. Total Opt Outs and Hard Bounces

• Question 172:

  An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview. What could be happening?

  A. Field value is not mapped.
  B. This is not possible with dynamic lists.
  C. Match Type is set to "Match Any."
  D. Match type is set to "Match All."
  B. This is not possible with dynamic lists.

• Question 173:

  You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

  A. Form report
  B. Conversions report
  C. List email report
  D. Prospect lifecycle report
  D. Prospect lifecycle report

• Question 174:

  An engagement studio action step is scheduled to send an email on March 20th. What should happen to the prospects who reach this step after that scheduled day?

  A. A prospect arriving after the send date will remain on the step until a new send date is set
  B. A prospect arriving after the send date will skip the Send Email step.
  C. A Prospect arriving after the send date will be removed from the program.
  D. A Prospect arriving after the send date will be sent the email.
  D. A Prospect arriving after the send date will be sent the email.

• Question 175:

  Which two capabilities are true for completion actions? Choose 2 answers

  A. Completion actions are applied retroactively.
  B. Completion actions apply to both visitors and prospects
  C. Completion actions cannot be applied directly on a landing page.
  D. Completion actions do not execute on image file downloads
  C. Completion actions cannot be applied directly on a landing page.
  D. Completion actions do not execute on image file downloads

• Question 176:

  When do prospects sync to your CRM?

  A. When the prospect fills out a form on a landing page
  B. When a prospect has been assigned to a user or queue.
  C. When the prospect has a lead score greater than 50
  D. When the prospect visits a landing page
  E. When a prospect is created manually in the Marketing Cloud Account Engagement database.
  B. When a prospect has been assigned to a user or queue.

• Question 177:

  How can a Prospects score be changed?

  A. Segmentation rule
  B. Profile
  C. Completion Actions
  D. Manually
  C. Completion Actions
  D. Manually

• Question 178:

  What happens if a prospect is removed from a drip program and later added back?

  A. They will start the drip campaign again.
  B. Prospects can't be added to drip campaigns after they have been removed.
  C. They will skip the first step and move to the second step.
  D. They will resume the drip where they left off
  D. They will resume the drip where they left off

• Question 179:

  How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

  A. Send using the form's completion actions.
  B. Send using a segmentation rule.
  C. Send using an engagement program.
  D. Use a dynamic list to use as a recipient list on an email send.
  A. Send using the form's completion actions.

• Question 180:

  In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

  What automation tool should be used to solve this need?

  A. Engagement studio
  B. Segmentation rule
  C. Automation rule
  D. Dynamic list
  C. Automation rule