Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 141:

  What report allows you to see how successful or active a form has been on your site?

  A. Campaign reports
  B. Landing Page reports
  C. Form reports
  D. Conversion reports
  E. None of the above
  C. Form reports

• Question 142:

  A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.

  Which report should they check to see the number of unique submissions for the form on the landing page?

  A. Form handler report
  B. Event report
  C. Form report
  D. Landing page report
  D. Landing page report

• Question 143:

  A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information. What happens to the prospect?

  A. An error message is displayed on the form preventing the prospect from submitting
  B. A new prospect is created even though the prospect had previously been permanently deleted.
  C. No new prospect is created because the prospect had previously been permanently deleted.
  D. The submission of the form retrieves and restores the previously deleted prospect information including activities.
  B. A new prospect is created even though the prospect had previously been permanently deleted.

• Question 144:

  Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

  A. The Dashboard
  B. The Sent Emails Page
  C. The System Preferences Page
  D. Admin-Domain Management
  D. Admin-Domain Management

• Question 145:

  What does Marketing Cloud Account Engagement sync first with Salesforce?

  A. Contacts
  B. Leads
  A. Contacts

• Question 146:

  Which three triggers could be used to define a prospects path in an engagement studio program? Choose 3 answers

  A. List membership
  B. Email open
  C. Custom redirect click
  D. File download
  E. Prospect grade
  A. List membership
  B. Email open
  C. Custom redirect click

• Question 147:

  What variable tag must be included in an email to allow prospects to manage their email preferences?

  A. %%opt_out%% or %%email_preference_center%%
  B. %%unsubscribe %% or %% email_preference_ center %%
  C. %%opt_out%% report_spam %%
  D. %%unsubscribe % or %% opt_out %%
  B. %%unsubscribe %% or %% email_preference_ center %%

• Question 148:

  What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

  A. Name
  B. Company
  C. Phone
  D. Email address
  D. Email address

• Question 149:

  How should a user understand how many prospects are currently waiting on a step in an engagement program?

  A. Download the report of the program.
  B. Click on the step to view its report card.
  C. Look at the tooltip above that step.
  D. Pause the program and edit the step.
  C. Look at the tooltip above that step.

• Question 150:

  Which adheres most closely to email sending best practices?

  A. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
  B. Establish a consistent, predictable cadence for your email communications.
  C. Send plain text only emails in order to increase engagement rates.
  D. Make sure that all emails have a high image-to-text ratio.
  B. Establish a consistent, predictable cadence for your email communications.