Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 131:

  What type of Information do rule step types look for in engagement studio programs?

  A. Prospect Interest
  B. Prospect behavior
  C. Prospect activity
  D. Prospect criteria
  D. Prospect criteria

• Question 132:

  LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line. How can the administrator accomplish this?

  A. Create two new default scoring models to have one for each product line.
  B. Edit the score field on the prospect's record to displays multiple score values
  C. Assign a scoring category to each product line folder.
  D. Edit the default scoring model to score differently for each product line.
  C. Assign a scoring category to each product line folder.

• Question 133:

  How can you ensure your email doesn't get stuck in spam?

  A. Create clear calls-to-action
  B. Create mobile-friendly version of the email
  C. Create a text version of the email
  D. Remove the unsubscribe from the email
  E. Add domain keys and SPF
  C. Create a text version of the email

• Question 134:

  What information can you find about your competitors in Marketing Cloud Account Engagement?

  A. Alexa rank
  B. BBB score
  C. News article mentions
  D. Number of inbound links
  E. Number of indexed pages
  A. Alexa rank
  D. Number of inbound links
  E. Number of indexed pages

• Question 135:

  On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)

  A. Marketing Cloud Account Engagement domains
  B. Tracker domains
  C. Mobile domains
  D. Social media domains
  A. Marketing Cloud Account Engagement domains
  B. Tracker domains

• Question 136:

  What is one way a sales rep can convert a visitor to a prospect?

  A. The sales rep gives the visitor a phone call.
  B. The sales rep increases the visitor s score to 100.
  C. The sales rep manually associates the visitor with a prospect.
  D. The sales rep walks the visitor through a demo.
  C. The sales rep manually associates the visitor with a prospect.

• Question 137:

  If Salesforce has a custom field of the same name on Leads and Contacts where does Marketing Cloud Account Engagement pull the field name from?

  A. Lead field
  B. Contact field
  A. Lead field

• Question 138:

  You want to export a list of prospects, but you only need the default fields. What can you use?

  A. Use the Simple Export option
  B. Use the Express Export option
  C. Copy and paste the information from the Prospect table into Excel.
  B. Use the Express Export option

• Question 139:

  Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

  A. A prospect being converted from a Lead to a Contact
  B. A prospect sending an email to their assigned user
  C. A prospect clicking on a tracked link in an email
  D. A prospect submitting a form on a landing page
  C. A prospect clicking on a tracked link in an email
  D. A prospect submitting a form on a landing page

• Question 140:

  What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

  A. The Marketing Cloud Account Engagement sync checkbox is checked
  B. The first and last name fields are not empty
  C. The Marketing Cloud Account Engagement URL field is not empty
  D. The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
  C. The Marketing Cloud Account Engagement URL field is not empty