Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 111:

  What is an ideal Click-Through Rate (CTR)?

  A. 1%
  B. more than 5%
  C. more than 2%
  D. less than 1%
  C. more than 2%

• Question 112:

  What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

  A. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
  B. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
  C. The wait time is paused and the prospect will immediately process to next step when program resumes.
  D. The wait time continues to process and the prospect will immediately process to next step when program resumes.
  A. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

• Question 113:

  LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form. What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

  A. The prospect would receive an error message.
  B. The form would be displayed on the page once again.
  C. The prospect would be redirected to a thank-you page.
  D. The thank-you content would continue to be shown.
  B. The form would be displayed on the page once again.

• Question 114:

  The baseline grade will show on the prospect profile at all times.

  A. True
  B. False
  B. False

• Question 115:

  A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects. What feature Is needed for this model?

  A. Marketing Cloud Account Engagement Score 6* lifecycle Stage
  B. Prospect Audit and Profile
  C. Engagement Studio and Lists
  D. Marketing Cloud Account Engagement Score and Grade
  D. Marketing Cloud Account Engagement Score and Grade

• Question 116:

  Which of these are default user roles?

  A. Administrator
  B. Admin Vacation
  C. Marketing
  D. Sales Manager
  E. Sales Manager's Assistant
  F. Sales User
  A. Administrator
  C. Marketing
  D. Sales Manager
  F. Sales User

• Question 117:

  An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

  A. Static list
  B. Dynamic list
  C. Completion Action
  D. Automation Rule
  B. Dynamic list

• Question 118:

  What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

  A. The prospect will be sent two copies future email sends will not be impacted.
  B. The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
  C. The prospect will be sent one copy of the email, but will be suppressed for the next email send.
  D. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.
  D. The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

• Question 119:

  The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list. What capability should an Admin enable in Pardot to achieve this?

  A. Einstein Engagement Frequency
  B. Einstein Time Zone Selection
  C. Einstein Campaign Insights
  D. Einstein Send Time Optimization
  D. Einstein Send Time Optimization

• Question 120:

  What is a good bounce rate?

  A. Less than 5%
  B. More than 20%
  C. Less than 10%
  D. More than 10%
  C. Less than 10%