Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 101:

  A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form. What automation tool would effectively achieve this goal?

  A. Use a segmentation rule to add prospects to a list
  B. Use a dynamic list to add prospects to a list
  C. Use a completion action to add prospects to a list
  D. Use an automation rule to add prospects to a list
  C. Use a completion action to add prospects to a list

• Question 102:

  A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%. What can the marketer share with their stakeholders about the performance of the A/B test?

  A. The winning variation did not have any clicks.
  B. The A/B test v/as a tie between the two variations.
  C. The winning variation did not have any opens.
  D. The A/B test winning variation has not been determined.
  B. The A/B test v/as a tie between the two variations.

• Question 103:

  Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

  A. Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
  B. No, you can only have one Salesforce connector at a time.
  C. Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
  D. Yes, but it's only available to customers with the Pro Edition
  B. No, you can only have one Salesforce connector at a time.

• Question 104:

  What is needed for a page action to trigger for a prospect visiting a high value web page?

  A. Create an automation rule based on the specific webpage.
  B. Add a completion action on the landing page.
  C. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.
  D. Adding a page action on the form.
  C. Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

• Question 105:

  What HML merge field should be included in an email to allow prospects to manage their email preferences?

  A. {{Unsubscribe}} or {{EmailPreferenceCenter}}
  B. {{OptOut}} or [{EmailPreferenceCenter}}
  C. {{OptOut}} or {{ReportSpam}}
  D. {{Unsubscribe}} or {{Opt_Out}}
  B. {{OptOut}} or [{EmailPreferenceCenter}}

• Question 106:

  What list email or email template report deliverability metric could indicate an unverified sending domain?

  A. Forward count
  B. Hard bounces
  C. Skimmed percentage
  D. Total queued
  B. Hard bounces

• Question 107:

  What is Lead Qualification? (select two)

  A. The process of determining when a prospect is ready for follow up from your sales team.
  B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
  C. The process of determining when a prospect is ready for follow up from your marketing team.
  A. The process of determining when a prospect is ready for follow up from your sales team.
  C. The process of determining when a prospect is ready for follow up from your marketing team.

• Question 108:

  What is the difference between an email template and an email content record in the enhance email experience?

  A. An email content record must start from an email template.
  B. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
  C. An email content record is a basic layout that does not contain any metadata used by a pardot email send.
  D. An email template can only use CMS images.
  B. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

• Question 109:

  LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

  How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

  Choose one answer

  A. Create an automation rule that adds prospects to a list with the criteria Prospect time ::last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
  B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
  C. Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.
  D. Create a dynamic list that matches prospects with the criteria Prospect time: last activity:greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects
  B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

• Question 110:

  What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

  A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
  B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
  C. You cannot sync with a sandbox at all
  A. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
  B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.