Google Google Certifications ADWORDS-SEARCH Questions & Answers

• Question 211:

  Beth runs a photography business and she wants to make certain, her advertisements only run in the evening. How is this possible with Google AdWords?

  A. Beth can pause and restart her ads whenever she likes.

  B. Beth can use the ad scheduling tool to choose when her ads should appear.

  C. Beth can use the conversion optimizer to indicate the hours she'd like to optimize her ad for conversion.

  D. Google won't automatically adjust when the ads are displayed.

  Correct Answer: B

• Question 212:

  You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?

  A. Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.

  B. Your new campaign will only appear in the Google Content Network.

  C. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.

  D. Your new campaign will only appear in Google search results and search partners.

  Correct Answer: C

• Question 213:

  Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

  A. +["Iron Man"]

  B. -[Iron Man]

  C. ("Iron Man")

  D. {Iron Man}

  Correct Answer: B

• Question 214:

  Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

  A. Call today

  B. Click here

  C. Buy

  D. Purchase

  Correct Answer: B

• Question 215:

  Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

  A. No, Google AdWords can automatically change the bids, but only for seven-day increments.

  B. Yes, Nancy can do this through Google AdWords' Demographic bidding.

  C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.

  D. Yes, Nancy can do this through Google AdWords' Ad scheduling.

  Correct Answer: D

• Question 216:

  You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

  A. Traffic Estimator

  B. Keyword tool

  C. Placement tool

  D. Search Terms Report

  Correct Answer: A

• Question 217:

  Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

  A. Mary should stop using an image ad and use a text ad only, in Google search.

  B. Mary should focus on her website by adding content.

  C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.

  D. Mary should create multiple campaigns, and track the performance of each campaign.

  Correct Answer: C

• Question 218:

  Kelly has created two ad groups for her realty business in Ohio. In both ad groups, she's identified the keyword 'Columbus Condos' for her ads. What problem exists within this scenario that could affect Kelly's ads?

  A. Kelly should not have keywords competing against one another.

  B. Kelly should merge all the ads into one campaign so that her ads will show up twice in search results.

  C. By having two ad groups with the same keyword, Kelly may pay considerably more for her ads because the ads will appear twice in search results.

  D. Kelly should only have one ad group, not multiple groups.

  Correct Answer: A

• Question 219:

  You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

  A. The ad must be prepaid for thirty days.

  B. The ad must meet the partner requirements.

  C. The ad must be opted into the Google Network.

  D. The ad must be reviewed and approved.

  Correct Answer: A

• Question 220:

  Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

  A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.

  B. Jerry can do this through Google AdWords editor and the Campaign Manager.

  C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

  D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option

  Correct Answer: D