Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore.
How can she hide the deleted items through the AdWords Editor?
A. Juliet can hide the deleted items through the Account menu and Settings option
B. Juliet can hide the deleted items through the File menu and Preferences option
C. Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
D. Juliet can hide the deleted items through the Tools menu and Settings option
Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?
A. -tea -free -samples
B. Coffee
C. Holly should add as many keywords as possible and then use the CPM method.
D. Gourmet coffee beans
Caroline is working to optimize her Google AdWords. She wants to experiment with the content of her website, to determine what users are responding to, best. She is receiving clickthroughs to her website, but she wants to convert more of these users to sales. What tool can Caroline use to test parts of her website?
A. Traffic Estimator
B. Google Analytics
C. Conversion optimizer
D. Website optimizer
You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?
A. Traffic Estimator
B. Search Terms Report
C. Placement tool
D. Keyword tool
All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?
A. Google does not accept adult ads.
B. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
C. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
D. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?
A. New 2U Clothes
B. Newly Used Clothes!
C. Best Clothes!
D. G-o-o-d-c-l-o-t-h-e-s
John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?
A. SEM based on web content
B. CPM models
C. PPC models
D. SEO for good web content
You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?
A. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?
A. Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
B. Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
C. Create a report through Google AdWords' Report Center, download the report, and then email it to John.
D. Create a report through Google AdWords' Report Center and have it emailed to you and John on a regular basis.
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