Google ADWORDS-SEARCH Online Practice Questions and Exam Preparation

Google ADWORDS-SEARCH Online Questions & Answers

• Question 151:

  Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

  A. Alice should use the AdWords Editor.
  B. Alice should use the AdWords API.
  C. Alice should use the Change History Tool.
  D. Alice should use the My Client Center.
  C. Alice should use the Change History Tool.

• Question 152:

  Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

  A. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
  B. Open the campaign page and then choose the Settings tab to edit where the ad will appear .
  C. Open the ad page and then choose the Settings tab to edit where the ad will appear.
  D. Open the campaign page and then choose Search Listings to edit where the ad will appear.
  B. Open the campaign page and then choose the Settings tab to edit where the ad will appear .

• Question 153:

  There are three components of Quality score. Which of the following is NOT a component of Quality score?

  A. Relevancy
  B. Inbound links
  C. Clickthrough rate
  D. The Landing page
  B. Inbound links

• Question 154:

  You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

  A. Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
  B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
  C. Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
  D. Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
  B. Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

• Question 155:

  Which of the following formulas is the correct formula for finding the return on investment for Google AdWords?

  A. (Revenue from sales - Advertising costs)/Advertising costs
  B. Revenue from sales - Revenue from advertisment
  C. (Revenue from sales - Advertising costs)
  D. (Revenue from sales - Advertising costs)/Duration of Ad
  A. (Revenue from sales - Advertising costs)/Advertising costs

• Question 156:

  Which of the following applications allows you to download and edit campaigns offline?

  A. AdWords Editor
  B. Keyword Tool
  C. Google Analytics
  D. Keyword Tool Supercharger
  A. AdWords Editor

• Question 157:

  When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

  A. Exact match
  B. Phrase match
  C. Quote match
  D. Broad match
  B. Phrase match

• Question 158:

  Which of the following tools is used to manage multiple Google AdWords accounts?

  A. My Client Center
  B. Picasa
  C. Keyword Tool
  D. Campaign Manager
  A. My Client Center

• Question 159:

  Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

  A. Customized targeting
  B. Region and City targeting
  C. Country targeting
  D. City targeting
  A. Customized targeting

• Question 160:

  Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

  A. By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
  B. By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
  C. By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
  D. By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
  C. By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.