You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?
A. 66MB
B. 50MB
C. 25MB
D. 2MB
AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.
A. You can perform advanced searches and edits.
B. You can work offline on your Mac or PC.
C. You can store and navigate one or more accounts.
D. You cpload changes to AdWords at any time.
You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.
With this approach, how will you be required by Google to pay for the billing?
A. Credit card
B. Bank transfer
C. Check or Wire Transfer
D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?
A. The ads are shown based on performance.
B. The ads are shown in the order in which they were created.
C. The ads are shown in rotation.
D. The ads are shown in alphabetical order.
You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?
A. The report will appear automatically on the Reports page - as long as you don't close your browser.
B. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
C. The report will be emailed to your Google AdWords email address when it's complete.
D. You'll automatically be notified with a green play button on the Reports page, when the report is done.
Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?
A. Yes, because the pop-up window offers a coupon that's good for one day only.
B. No, because the pop-up window offers a discount to Ned's website visitors.
C. Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
D. No, as long as Ned's site isn't selling anything against Google's content policy.
There are three components of Quality score. Which of the following is NOT a component of Quality score?
A. Relevancy
B. Inbound links
C. Clickthrough rate
D. The Landing page
Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
B. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
C. Jerry can do this through Google AdWords editor and the Campaign Manager.
D. Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane
could adjust her budget accordingly, per country.
What tool can Jane use to determine which locations receive the most queries for her keyword?
A. Google Insights for Search
B. Region Targeting Tool
C. Google Analytics
D. International Keyword Query Tool
Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
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