Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?
A. Localized search results
B. Search engine marketing
C. Search engine optimization
D. Organic marketing
A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A. Persistent cookies
B. DART cookies
C. Session cookies
D. Third party cookies
Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A. Increase the ad's cost per impression bid
B. Increase the ad's cost per click bid
C. Change her ad to an image ad
D. Change the destination URL of her ad
You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?
A. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
D. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.
A. Automatic placements
B. Manual placements
C. Excluded placements
D. Managed placements
Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
A. Cigars
B. Puppies
C. Cars
D. Political ads
George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?
A. You should advice George to use the CPM method.
B. You should use the negative keywords to filter out words that don't apply to George's busin ess.
C. You should use the broader matching option to give George much-needed exposure.
D. You should use the narrower matching options to give George good clicks for his budget.
What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
A. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
B. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
C. The better the organic search result, the higher the ad will be posted in order of paid result s.
D. There is no correlation between paid results (the advertisements) and organic search result s.
When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?
A. Multiple languages
B. Combine with location targeting
C. Single language
D. Domain origination
Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?
A. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
B. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
C. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
D. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
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