Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?
A. Best Clothes!
B. G-o-o-d-c-l-o-t-h-e-s
C. New 2U Clothes
D. Newly Used Clothes!
You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?
A. The conversion rate for your ad will increase.
B. The quality score of your ad will decrease.
C. The number of clicks on your ad will likely go up.
D. The number of clicks on your ad will likely go down.
Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?
A. City targeting
B. Region and City targeting
C. Country targeting
D. Customized targeting
Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?
A. Open the campaign page and then choose the Settings tab to edit where the ad will appear.
B. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
C. Open the campaign page and then choose Search Listings to edit where the ad will appear.
D. Open the ad page and then choose the Settings tab to edit where the ad will appear.
Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?
A. 35 characters
B. 70 characters
C. 25 characters
D. 100 characters
Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?
A. Three seconds
B. One minute
C. Ten seconds
D. One second
Which of the following statements is true about CPM ads in the Google Content Network?
A. CPM ads require prepayment to participate in the Google Content Network.
B. CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C. CPM ads are not allowed in the Google Content Network.
D. CPM ads require text only in the Google Content Network.
You have created a Google AdWords ad using the keyword [oil painting] for your advertisement.
Which of the following searches would most likely cause your ad to be displayed on Google?
A. Oil Painting
B. Paintings in Oil
C. Any phrase with the keyword oil painting, such as old oil paintings
D. Watercolor painting
You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A. URL Performance Report
B. Reach and Frequency Report
C. Placement Performance Report
D. Geographic Performance Report
You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?
A. 60 percent
B. 45
C. 1.66
D. 75
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