Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his business, so he's hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?
A. Entering a physical address
B. Selecting a point on the map
C. Using a multi-point targeting approach
D. Using a triangulation approach based on a phone number
Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30- day billing cycle?
A. $600
B. $20
C. $720
D. It depends on the number of clicks on his ad
Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?
A. The ad group default bid
B. The duration of the ad campaign
C. Image ads are given ranking priority over text ads
D. Rich media ads are given ranking priority over text ads
There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?
A. My Client Center
B. AdWords Editor
C. Campaign Manager
D. AdWords API
You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
B. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
C. No. All Google AdWords participants can have just one Google AdWords account.
D. Yes, if you use a My Client Center account, you may have multiple accounts.
Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?
A. The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B. The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C. The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
D. The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?
A. The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
B. The placement tool will automate the placement of the video ad throughout the Google Net work.
C. The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
D. The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?
A. Henry can only have one exclamation point per line.
B. Henry can only have one exclamation point.
C. Henry cannot advertise cars in Google AdWords.
D. Henry cannot use upper case letters in the content area.
George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?
A. You should use the negative keywords to filter out words that don't apply to George's busin ess.
B. You should advice George to use the CPM method.
C. You should use the narrower matching options to give George good clicks for his budget.
D. You should use the broader matching option to give George much-needed exposure.
You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?
A. Credit card
B. Bank transfer
C. Check or Wire Transfer
D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
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