GMAT Web TestEngine demo

The customer tends to question the honesty and credibility of the salesperson.

The customer uses decision heuristics to simplify the information-rich decision task.

The salesperson suggests that the more expensive item is actually a better value.

The salesperson focuses on the sacrifices Involved in moving to lower-priced models in the product line.

The salesperson presents a particular model as a reference point from which the customer must adjust to yield a final decision.