Salesforce SALESFORCE-LOYALTY-MANAGEMENT Online Practice Questions and Exam Preparation

Salesforce SALESFORCE-LOYALTY-MANAGEMENT Online Questions & Answers

• Question 41:

  Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.

  What type of Loyalty Promotion should the Administrator use?

  A. Standard Promotion
  B. Cumulative Promotion
  C. Joint Promotion
  D. Aggregate Promotion
  B. Cumulative Promotion

  ---

  Explanation/Reference:

  For a promotion that rewards members for making three purchases in a single month, the appropriate type of Loyalty Promotion to use would be:

  Cumulative Promotion (B):This type of promotion is designed to reward members for cumulative actions over a specified period, such as making multiple purchases within a month. It tracks and accumulates qualifying activities, issuing

  rewards once the defined criteria are met, making it ideal for encouraging sustained engagement and repeat transactions.

  Options A (Standard Promotion), C (Joint Promotion), and D (Aggregate Promotion) do not specifically cater to the requirement of rewarding members for multiple actions within a set timeframe, making Cumulative Promotion the most suitable

  choice for this scenario. Salesforce documentation on Loyalty Management would provide detailed information on different types of promotions, including how to set up and manage a Cumulative Promotion to drive engagement and reward

  member loyalty effectively.

• Question 42:

  In order to view the information pertaining to a member's recent transactions and manual adjustments on the Contact record, what are the two suggestions that an IT Administrator should propose to the Member Services team? Select two

  A. Incorporate the `Member Summary Embedded Dashboard' on the Contact record
  B. Incorporate the Member Service Manager Home Dashboard on the Contact record
  C. Incorporate the `Transaction Journals' related list on the Contact record
  D. Incorporate the `View Member Profile' component on the Contact record
  A. Incorporate the `Member Summary Embedded Dashboard' on the Contact record
  C. Incorporate the `Transaction Journals' related list on the Contact record

  ---

  Explanation/Reference:

  To view information pertaining to a member's recent transactions and manual adjustments on the Contact record, an IT Administrator should propose:

  Incorporate the `Member Summary Embedded Dashboard' on the Contact record (A):This dashboard can provide a comprehensive overview of a member's loyalty activities, including recent transactions and adjustments, directly within the

  context of their Contact record.

  Incorporate the `Transaction Journals' related list on the Contact record (C):By adding this related list, the Member Services team can easily access detailed transaction and adjustment records associated with the loyalty program member

  directly from the Contact record, facilitating quick and informed customer service interactions.

  Options B and D, involving the Member Service Manager Home Dashboard and the `View Member Profile' component, do not directly address the need to view transactional information on the Contact record.

• Question 43:

  A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.

  Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.

  Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?

  A. Qualifying Points
  B. Tier Qualifying Points
  C. Non-Qualifying and Qualifying Points
  D. Non-Qualifying Points
  D. Non-Qualifying Points

  ---

  Explanation/Reference:

  To accomplish the hotel group's goals, a Loyalty Consultant should use Non- Qualifying Points as the currency type for the Loyalty program. Non-Qualifying Points are ideal for rewards that do not contribute to tier progression but can be redeemed for benefits, such as a free night's stay. This setup allows members to earn points based on their stays, which can then be redeemed for rewards within the hotel group, encouraging more frequent bookings and enhancing member loyalty.

• Question 44:

  The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.

  How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?

  A. Voucher Management and Benefit Action
  B. Voucher Management and Benefits Setup
  C. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit actionfor orchestration
  D. Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
  C. Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit actionfor orchestration

  ---

  Explanation/Reference:

  To configure tiers within the Loyalty Program at Northern Trail Outfitters (NTO) for giving vouchers to members in the Premium Tier, the configuration involvesVoucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration (C). This comprehensive approach allows for the creation and management of vouchers as benefits associated with the Premium Tier, the setup of these benefits within the Loyalty Program console to specify the conditions and entitlements, and the use of Salesforce Flow for orchestrating the process of issuing vouchers to qualifying members. This method ensures that vouchers are systematically managed, associated with the correct tier and member eligibility criteria, and efficiently distributed to members through automated processes, enhancing the value and appeal of the Premium Tier. Salesforce documentation on Loyalty Management would detail the steps for setting up and managing tier-based benefits, including the use of Voucher Management and Flow for effective benefit administration and member engagement.

• Question 45:

  A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.

  What is the best solution to meet the company's business requirements?

  A. Install App Exchange
  B. Enable Pending Points
  C. Enable Deferred Points
  D. Enable Escrow Points
  C. Enable Deferred Points

  ---

  Explanation/Reference:

  To meet the company's business requirements of making points available for Loyalty Program Members after a return period of 14 days, the best solution is toEnable Deferred Points (C). Deferred points are a feature in Salesforce Loyalty Management that allows points to be earned but not immediately available for redemption, typically used to account for return periods or other conditional delays. By enabling deferred points, the company can ensure that points are only made available after the specified return period has passed, aligning with their business strategy and reducing the risk of point redemption for returned products.

• Question 46:

  A company has an existing Loyalty Program, and the marketing team wants to start awarding 10% discounts and 100 points to new members upon sign-up.

  What does the Program Administrator need to do for a new member to earn this promotion?

  A. Create a record triggered flow using Journal Type, Journal SubType, Transaction Journal, and Process O Member Benefit Action
  B. Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action
  C. Create an autolaunched flow using Transaction Journal, Loyalty Ledger,and Get Loyalty Promotions forTransactions
  D. Create an autolaunched flow using Journal Type. Journal SubType, Transaction Journal, Credit Points ?action, and Issue Voucher action
  B. Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action

  ---

  Explanation/Reference:

  To award new members with a 10% discount and 100 points upon sign-up, the Program Administrator should:

  B:Create a record-triggered flow using Journal Type, Journal SubType, Transaction Journal, Credit Points action, and Issue Voucher action. This flow will automate the process of crediting points and issuing discount vouchers to new

  members as part of the promotion.

  Reference: Salesforce documentation on automation with Flows provides a framework for setting up complex business processes, such as awarding promotional benefits to Loyalty Program members upon specific triggers like sign-up.

• Question 47:

  Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloudsolution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.

  What does the Salesforce Administrator have to do?

  A. Use standard Order Lookup on the Loyalty Ledger object
  B. Create a custom text field in Transaction Journal object to save the order purchased by the client.
  C. Use the standard Order Lookup of the Transaction Journal Object
  D. Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member.
  C. Use the standard Order Lookup of the Transaction Journal Object

  ---

  Explanation/Reference:

  For traceability of every order transaction in the Loyalty Management app, the Salesforce Administrator should utilize the standard Order Lookup field of the Transaction Journal Object. This field is designed to create a direct relationship between a loyalty transaction and the corresponding commerce order, enabling clear visibility and tracking of how each order impacts loyalty points and member accounts. This setup ensures that every purchase made by Loyalty members that earns points is directly linked and traceable in the Loyalty Management application, facilitating easier tracking and management of member transactions.

• Question 48:

  A Consultant will need to create a new voucher definition for a new voucher, wherever the new voucher has the requirements. A total of two vouchers will be issued to the member.

  The first voucher has a face value of $100, and the second voucher has a face value of $200.

  Both vouchers must be used within three months after the first voucher's disbursement date.

  The first voucher will be issued to the members over a period of a month.

  Which voucher definition settings will fulfill the new voucher's requirements?

  A. Type:Fixedvalued,Expiration Type:Period, Expiration Period:3,expiration Period Unit Month, Face Value:$300, Partial Redeemable:Checked
  B. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Unchecked
  C. Type: Fixed valued, Expiration Type: Period, Expiration Period: 90, expiration Period Unit Month, Face Value: $300, Partial Redeemable: Checked
  D. Type: Fixed valued, Expiration Type: Period, Expiration Period: 3, expiration Period Unit Month, Face Value: $300, Partial Redeemable: UnChecked
  A. Type:Fixedvalued,Expiration Type:Period, Expiration Period:3,expiration Period Unit Month, Face Value:$300, Partial Redeemable:Checked

  ---

  Explanation/Reference:

  To fulfill the new voucher's requirements, the voucher definition settings should be: Type: Fixed Value, Expiration Type: Period, Expiration Period: 3, Expiration Period Unit: Month, Face Value: $300, Partial Redeemable: Checked. This configuration ensures that two vouchers with the specified face values can be issued within the defined period and used within three months after the first voucher's disbursement date. The 'Partial Redeemable' option allows the vouchers to be used partially, providing flexibility in how they are redeemed by the members.

• Question 49:

  When setting up a Loyalty Program what is one of the ways a company can measure member engagement with the Loyalty Program?

  A. Analytics Studio
  B. Qualifying Currency
  C. Transaction Journals
  D. Benefits types
  A. Analytics Studio

  ---

  Explanation/Reference:

  One of the ways a company can measure member engagement with the Loyalty Program is through Analytics Studio. Analytics Studio is a powerful tool within Salesforce that allows organizations to create custom dashboards and reports based on their data. By leveraging Analytics Studio, a company can analyze various aspects of the Loyalty Program, such as member activity, redemption rates, point accumulation, and more. This insight can help identify trends, areas for improvement, and opportunities to enhance member engagement and loyalty.

• Question 50:

  An Administrator needs to analyze the performance of the Loyalty Program.

  What Loyalty Analytics permission does a System Administrator need to set up and customize?

  A. Loyalty Analytics User
  B. CLAAnalytics Base Admin
  C. Data Pipeline User
  D. CRM Analytics User
  A. Loyalty Analytics User

  ---

  Explanation/Reference:

  To analyze the performance of the Loyalty Program, a System Administrator needs to set up and customize Loyalty Analytics, which requires theLoyalty Analytics User (A)permission. This permission set enables the administrator to access Loyalty Analytics features, configure reports, and customize dashboards to analyze various aspects of the Loyalty Program's performance, such as member engagement, tier progression, redemption rates, and more. Option B (CLAAnalytics Base Admin), Option C (Data Pipeline User), and Option D (CRM Analytics User) refer to different aspects of Salesforce analytics and data management, which, while potentially relevant in broader contexts, are not specifically tailored to the setup and customization of Loyalty Analytics within Salesforce Loyalty Management. Salesforce documentation on Loyalty Management and Analytics would provide guidance on leveraging analytics capabilities to gain insights into Loyalty Program performance, guiding data-driven decision-making and program optimization.