DMI Digital Marketing PDDM Questions & Answers

• Question 21:

  Split testing allows you to test user response rates to different versions of your email marketing messages. Which factors can you test on? Choose TWO of the following:

  A. Subject line

  B. Message content

  C. Text only version

  D. Open rate

  E. Click-Through-Rate

  Correct Answer: AB

• Question 22:

  You wish to monitor the number of times your email marketing message was read. Which statistic will tell you this? Choose one of the following:

  A. Open Rate

  B. Bounce Rate

  C. Delivery Rate

  D. Social Share Rate

  Correct Answer: A

• Question 23:

  You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

  Exhibit: A. Social Sharing Rate

  

  B. Unsubscribe Rate

  C. Delivery Rate

  D. Click to Open Rate

  Correct Answer: A

• Question 24:

  In order to manage your email marketing campaign you wish to monitor certain key statistics. Which one of the following tells you about the number of individuals who have engaged with your campaign?

  A. Unique Opens

  B. Bounce Rate

  C. Click-Through-Rate

  D. Unsubscribe

  Correct Answer: C

• Question 25:

  What factors do email filters screen incoming email messages on? Choose TWO of the following:

  A. Certain phrases and punctuation

  B. Certain images and attachments

  C. Certain symbols and colors

  D. Text imbalance and images

  E. Attachments and font colors

  Correct Answer: AB

• Question 26:

  You wish your email marketing campaign to achieve a high open rate. As a business what is the best time of the day to send it? Choose one of the following: Exhibit:

  

  A. Tuesday to Thursday (10:00 - 16:00)

  B. Friday to Sunday (09:00 - 17:00)

  C. Tuesday to Thursday (14:00 - 16:00)

  D. Monday to Friday (09:00 - 17:00)

  Correct Answer: A

• Question 27:

  You wish to make the most of your email marketing campaign. Which practice can help with Click Through Rates? Choose one of the following: Exhibit:

  

  A. Clear call to action (CTA)

  B. Image based email

  C. Many links to your website

  D. Excellent offer information

  Correct Answer: A

• Question 28:

  To optimize response rates for your email marketing messages which practice is a good one to adopt? Choose one of the following:

  A. Use a real reply address

  B. Use an info address

  C. Use a client company email generic address

  D. Use a computerized address

  Correct Answer: A

• Question 29:

  You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?

  A. Using a short and snappy subject line

  B. Using an elaborate and descriptive subject line

  C. Using a technically correct subject line

  D. Using a subject line with a price on it

  Correct Answer: A

• Question 30:

  An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit:

  

  A. Etiquette

  B. Preferences

  C. Language

  D. Grammar

  Correct Answer: A