AMA AMA Certifications PCM Questions & Answers

• Question 131:

  Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?

  A. A health check-up

  B. A video game

  C. A frozen meal

  D. A public service message

  E. A nonprofit charity organization

  Correct Answer: A

• Question 132:

  A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____ pricing.

  A. skimming

  B. demand-based

  C. differential

  D. cost-plus

  E. expense-based

  Correct Answer: D

• Question 133:

  Mike Morgan, a sales representative for a major food service distributor of Warm Delights, wanted to encourage repeat purchases by his grocery customers. In order to accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1-49 cases of Warm Delights within a calendar month; a 12-percent discount if 50-99 cases of Warm Delights are purchased within the same calendar month; and a 15-percent discount if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his grocery customers?

  A. a seasonal discount

  B. a quantity discount

  C. a cash discount

  D. a trade discount

  E. a partial-payment discount

  Correct Answer: B

• Question 134:

  Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

  A. penetration

  B. prestige

  C. bundle

  D. odd-even

  E. standard mark-up

  Correct Answer: C

• Question 135:

  What is the argument for standardizing marketing strategies across cultures?

  A. Tastes, preferences, and motivations of people in different cultures are becoming more homogeneous.

  B. A common brand name, packaging, and communication strategy cannot be used successfully for multiple products.

  C. Communication capabilities and transport systems are standardized across nations.

  D. The currencies of the different nations rise and fall together.

  E. The effects of globalization are not as widespread as researchers indicate.

  Correct Answer: A

• Question 136:

  Mars Inc., a fashion brand, provides a free location-based app to its customers which requires them to share where they are, and what they are doing and when they're doing it. The company uses this app to build loyalty and these apps are known as _____ apps.

  A. systemized

  B. snap

  C. fashion

  D. gamified

  E. price check

  Correct Answer: D

• Question 137:

  When Lily, a travel agent, she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'_____ risk.

  A. psychological

  B. financial

  C. performance

  D. social

  E. physiological

  Correct Answer: B

• Question 138:

  During a sales interview, Jim says "Harley Davidson" when the interviewer asks him to name a brand of American motorcycles. In this scenario, Jim is exhibiting _____.

  A. top-of-mind awareness

  B. aided recall

  C. lagged effect

  D. evaluation

  E. persuaded interest

  Correct Answer: A

• Question 139:

  Which of the following is a disadvantage of outdoor marketing?

  A. It cannot be linked to detailed content.

  B. It is relatively more flexible than newspaper advertising.

  C. It offers reduced chances of repeat exposure.

  D. It is highly expensive.

  E. It offers very limited exposure time.

  Correct Answer: E

• Question 140:

  If an endorser is represented as an actual user of the marketer's product, the endorsement can only be used as long as:

  A. the endorser is given free samples to distribute to others.

  B. the endorser does not use a rival's products.

  C. the endorser is seen with the product in public.

  D. the endorser continues to use the product.

  E. the endorser purchases the product at least once in three months.

  Correct Answer: D