AMA AMA Certifications PCM Questions & Answers

• Question 121:

  Which of the following is an integral aspect of the immediate environment that affects a firm?

  A. Technological factors

  B. Political factors

  C. Legal issues

  D. Competitors factors

  E. Cultural factors

  Correct Answer: D

• Question 122:

  Which of the following would an organization do during the qualification stage of the customer relationship management process?

  A. Persuade potential or existing customers to switch to the company's products

  B. Undertake customer loyalty programs to build brand loyalty

  C. Decide on which potential and existing customers to pursue with its marketing efforts

  D. Look for potential customers and identify ways of cross-selling to existing customers

  E. Undertake programs to regain customers who have switched to competing products

  Correct Answer: C

• Question 123:

  The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

  A. introduction

  B. maturity

  C. growth

  D. accelerated development

  E. decline

  Correct Answer: A

• Question 124:

  In the hierarchy of needs water, food, rest, and shelter would be considered _____ needs.

  A. physiological

  B. safety

  C. social

  D. personal

  E. psychological

  Correct Answer: A

• Question 125:

  Which of the following is an advantage of outdoor advertisement?

  A. It has a wide reach.

  B. It offers flexibility.

  C. It allows for a greater degree of personalization.

  D. It is highly targeted

  E. It is relatively inexpensive.

  Correct Answer: E

• Question 126:

  As compared to a value, a norm is:

  A. an established standard of conduct maintained by an organization.

  B. a commonly-held perception of ethical conduct within a particular society.

  C. a subjective standard of behavior that differs from person to person.

  D. an inherent character trait that cannot be taught or imposed externally.

  E. the collective conception of what a community or culture finds desirable or morally proper.

  Correct Answer: A

• Question 127:

  Shane, a fan of Zmob mobile phones, wants to buy Zmob's new device, Detop, based on a new operating system. Despite critics panning the device in favor of competitors' offerings, Shane buys a Detop. Pleasantly surprised by Detop's quality, Shane advices his friends, Jana and Raul, to buy the device. Jana and Paul examine Shane's Detop, and Jana decides to buy one for herself, while Paul decides to wait for the prices to drop. In this scenario, Shane is one among the _____.

  A. early adopters

  B. innovators

  C. early majority

  D. late majority

  E. laggards

  Correct Answer: B

• Question 128:

  Which of the following is an advantage of using primary data sources?

  A. It requires very little time and effort.

  B. It is inexpensive.

  C. It does not require any sophisticated training.

  D. It offers a lesser scope for bias.

  E. It does not require experience to design the study.

  Correct Answer: D

• Question 129:

  _____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

  A. Value proposition

  B. Relative positioning

  C. Competitive positioning

  D. Market positioning

  E. Selective perception

  Correct Answer: D

• Question 130:

  Which of the following is true of distribution centers?

  A. Distribution centers rely on pull, rather than push strategies to determine their inventory levels.

  B. Greater backup inventory is needed to prevent stockouts.

  C. Space in a distribution center is usually more expensive than space in retail stores.

  D. Distribution centers work best when retailers have only a few outlets that are far apart geographically.

  E. Distribution centers enable the retailer to carry less merchandise in the individual stores, which results in lower inventory investments systemwide.

  Correct Answer: E