Diversification refers to the marketing strategy of
A. increasing sales of current products in current markets.
B. selling current products to new markets.
C. selling new products to new markets.
D. selling new products to current markets.
E. selling the same brands in both current and new markets.
Customer relationship management refers to
A. the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
B. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
C. the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
D. the links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
E. the cluster of benefits that an organization promises customers to satisfy their needs.
Which of the following is true of Millenials?
A. They are those born between 1946 and 1964.
B. They are those who were alive during World War II.
C. They are also known as digital natives.
D. They are those born between 2002 and 2014.
E. They are also referred to as Generation Yers.
Which of the following commodities is most likely to be bought through habitual decision making?
A. Motorcycles
B. Cheeseburgers
C. Coffee machines
D. Kitchen chimneys
E. Dresses
Maynard Inc., a grocery chain, introduced a new system where customers could shop for groceries while travelling on public transportation. Using their smartphones and screens located on buses and trains, customers were able to order groceries and save time. The groceries were later delivered to their homes. In this scenario, Maynard Inc. is engaging the _____ component of the marketing mix.
A. positioning
B. price
C. promotion
D. product
E. place
Mars Corp. decides to buy new laptops for its managerial employees. Having made the decision, the top managers deliberated and decided that they required a 3GHZ processor and webcam in each laptop. In this scenario, Mars Corp. is currently in the _____ stage of the B2B buying process.
A. need recognition
B. product specification
C. RFP process- Stage 5
D. proposal analysis
E. order specification
When advertising content appears to be native to a platform (a news article, independent website, organic search result), the ethical thing to do is to:
A. warn users beforehand that the platform contains content from advertisers.
B. make sure that users are led to the advertiser's content before native content.
C. charge the advertiser per click and not per view.
D. make the advertisement stand out by using bright colors for the font and background.
E. conspicuously disclose when content is sponsored by an advertiser.
Pluto Inc., a market research company, collects data relating to its clients from sources such as Facebook, Twitter, blogs and review websites and assesses customers' feelings toward particular products. Which of the following methods is Pluto Inc., likely to use to achieve desired results?
A. Sentiment analysis
B. Distribution analysis
C. App analysis
D. Network analysis
Torege, a video game developer, releases its new first-person shooter game, The Final Call. Torege prices the game at $100, while the rest of its products sell for below $40. Despite this obvious high pricing, hardcore gaming fans of Torege queue up to buy the game when it is released. Which of the following strategies does this scenario exemplify?
A. Price skimming
B. Penetration pricing
C. Odd pricing
D. Predatory pricing
E. Vertical price fixing
What is the advantage of manufacturer brands?
A. Manufacturers do not have to create or control marketing strategies.
B. Manufacturer brands do not require extensive use of marketing programs.
C. Manufacturer brands ensure consistent quality of products.
D. Manufacturer brands are marketed by retailers who ensure a wider reach.
E. Manufacturer brands are cheaper than store brands.
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