AMA AMA Certifications PCM Questions & Answers

• Question 151:

  Reso, a manufacturer of mp3 players or portable media players (PMPs), accounts for 157,500 of the 700,000 PMPs sold annually in the United States. What is the Reso's market share of the PMP market?

  A. 17.20%

  B. 22.50%

  C. 26.10%

  D. 29.80%

  E. 34.40%

  Correct Answer: B

• Question 152:

  Jim wants to sell his couch and posts an advertisement on an online portal with the details. He includes a photo of the couch and the price he is willing to sell for. Steve notices the ad and contacts Jim to buy the couch. This type of business process is known as _____.

  A. C2C marketing

  B. B2B marketing

  C. B2C marketing

  D. C2B marketing

  E. direct marketing

  Correct Answer: A

• Question 153:

  Spark, a manufacturer of consumer electronics, makes TVs, home theater systems, refrigerators, ACs, and microwave ovens. Spark's surround-sound system, Quadro, was a market leader a few years ago, before the market for large sound systems began to shrink. Despite its dip in market share and minimal profitability, Spark continues to produce Quadro. Spark offers Quadro for a highly discounted price when customers purchase its high-end LCD, LED, plasma, and 3D TV sets. Although the customers would not purchase Quadro as a standalone product at the same price, the combined offer increases the sales of both Quadro, and the other TV sets. In this scenario, Quadro is a _____.

  A. dog

  B. cash cow

  C. star

  D. question mark

  E. market leader

  Correct Answer: A

• Question 154:

  In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?

  A. Celeborn Foods decided to sell a line of fast food in the Cambrian market as the company's product development team had significant experience in the market.

  B. Crichton Inc. decided against opening a business in Cambria when the country's economy suffered a depression.

  C. Aeryn Cosmetics decided to intensify its marketing efforts in the market when its closest competitor went out of business.

  D. Green Bay Inc. changed its manufacturing process after the government imposed a new tax on one of the ingredients in its product.

  E. Orangejello Inc. modified its product in the Cambrian market, to account for local tastes and preferences.

  Correct Answer: A

• Question 155:

  Which of the following stages of a product life cycle attracts laggards?

  A. introduction

  B. growth

  C. maturity

  D. harvest

  E. decline

  Correct Answer: E

• Question 156:

  What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

  A. 12.41%

  B. 30.53%

  C. 39.21%

  D. 44%

  E. 51.32%

  Correct Answer: B

• Question 157:

  Which of the following represents an ethical problem?

  A. A manager refusing to grant leave to a subordinate who wants to watch a baseball game

  B. A manager underselling his team's abilities to keep the client's expectations reasonable

  C. A manager exaggerating current sales figures slightly to earn a bonus and promotion

  D. A manager accepting responsibility for the mistakes made by his team

  E. A manager admonishing an employee for making a mistake that jeopardized a project

  Correct Answer: C

• Question 158:

  Jake, a social activist, maintains a non-traditional blog in which he posts individual images and writes short sentences. Moreover, he provides snippets of personal information within 100 to 140 characters. These types of blogs are known as

  A. personal blogs.

  B. corporate blogs.

  C. product blogs.

  D. micro blogs.

  E. professional blogs.

  Correct Answer: D

• Question 159:

  _____ reflects the relationship of benefits to costs, or what customers get for what they give.

  A. Ethics

  B. Price

  C. Brand parity

  D. Value

  E. Brand equity

  Correct Answer: D

• Question 160:

  _____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

  A. Informational

  B. Push

  C. Pull

  D. Emotional

  E. Mass

  Correct Answer: A