AMA AMA Certifications PCM Questions & Answers

• Question 141:

  Jim, an entrepreneur, writes funny comic strips and posts them on facebook and twitter. He has a large fan following and he uses many of his innovative, entrepreneurial and cutting edge ideas in his comic strips. Jim is an example of a _____.

  A. lagger

  B. bonder

  C. creator

  D. professional

  E. sharer

  Correct Answer: C

• Question 142:

  A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD's, and sports gear to groceries. This is an example of the __________ carried by Target.

  A. breadth of product mix

  B. depth of product line

  C. breadth of product line

  D. versatility of product line

  E. depth of the product mix

  Correct Answer: A

• Question 143:

  Mars Inc., a retailer, maintains strong relationships with its suppliers. It has a strong supply chain and the company motto is ""We never miss our delivery dates."" In this scenario, Mars Inc. is achieving sustainable competitive advantage through a strategy of _____ excellence.

  A. locational

  B. product

  C. service

  D. operational

  E. customer

  Correct Answer: D

• Question 144:

  Ricardo buys a dental care kit from Sobreno's, a retail store. The kit contains mouthwash, toothpaste, floss, tongue cleaner, and toothbrush in individual boxes with the manufacturers' labeling. The mouthwash comes in a 50-ounce bottle, the toothpaste in a 4- ounce tube, the floss in a small pack, and the tongue cleaner and toothbrush in anti- bacterial wraps. Which of the following from the scenario is a primary package?

  A. The dental care kit

  B. The floss in its box with the manufacturer's label

  C. The toothpaste in its 100g tube

  D. The anti-bacterial wrap containing the toothbrush and tongue cleaner

  E. The manufacturers' labels on each individual product

  Correct Answer: C

• Question 145:

  The person who first suggests buying the particular product or service is known as the _____.

  A. influencer

  B. seller

  C. initiator

  D. gatekeeper

  E. decider

  Correct Answer: C

• Question 146:

  Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.

  A. its customer base

  B. government regulations impacting its products

  C. its production department

  D. changes in the country's economic environment

  E. its competitors' marketing strategies

  Correct Answer: C

• Question 147:

  Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

  A. a joint venture

  B. a liability partnership

  C. licensing

  D. foreign direct investment

  E. franchising

  Correct Answer: E

• Question 148:

  BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?

  A. XXX FILL ME IN XXX

  B. Reacquisition

  C. Retention

  D. Conversion

  E. Prospecting

  Correct Answer: E

• Question 149:

  Which of the following is true of demographic segmentation?

  A. Demographic variables have no influence on consumer needs and wants.

  B. Demographic variables such as education, religion, race, generation, and nationality are easy to measure.

  C. Using demographic variables required dividing the market based on consumers' agreement or disagreement opinions and statements.

  D. It involves the analysis of consumer lifestyles to create a detailed customer profile.

  E. Keeping demographic characteristics separate from psychographics ensures a more 'lifelike' portrait of the targeted consumer segment.

  Correct Answer: B

• Question 150:

  Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

  A. premiums

  B. samplings

  C. coupons

  D. deals

  E. sweepstakes

  Correct Answer: D