AMA AMA Certifications PCM Questions & Answers

• Question 111:

  If a customer spends $40 on purchasing a company's product and spends $80 on other companies' products in the same product category, what is the company's share of customer wallet?

  A. 11.12%

  B. 22.46%

  C. 29.77%

  D. 33.33%

  E. 41.13%

  Correct Answer: D

• Question 112:

  Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

  A. personal, social, physiological, psychological, and safety

  B. physiological, safety, love, esteem, and self-actualization

  C. safety, physiological, safety, and self-actualization, and personal

  D. self-actualization, personal, social, safety, and physiological

  E. safety, personal, self-actualization, physiological, and social

  Correct Answer: B

• Question 113:

  Kreme, a biscuit manufacturer, offers retailers a 20% discount on its latest product, Coco- Bite. The discount offer comes with a rider that retailers have to feature the product in their promotional material. Kreme is offering a(n) _____ to its retailers.

  A. slotting allowance

  B. cash discount

  C. seasonal discount

  D. advertising allowance

  E. cumulative quantity discount

  Correct Answer: D

• Question 114:

  Lumos Lighting, a company that offers lighting solutions for office spaces, has adopted the AMA Statement of Ethics, although not in its entirety. It does not recognize the value of citizenship as an ethical requirement. Which of the following is Lumos Lighting least likely to do?

  A. Apologize to a customer for a faulty product.

  B. Invest in a new manufacturing facility to generate more jobs.

  C. Institute an employee rewards program.

  D. Donate money to a nonprofit involved in developing sustainable living methods.

  E. Create a communication channel for customers to lodge complaints.

  Correct Answer: D

• Question 115:

  Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

  A. Introduce ethical statements in the firm's mission or vision statements

  B. Use the company's mission statement to guide the SWOT analysis for the firm

  C. Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues

  D. Evaluate managerial actions from the standpoint of ethics

  E. Check whether potential ethical issues identified during the planning stage have been addressed

  Correct Answer: C

• Question 116:

  A company's_____ specifies the marketing activities that a firm will undertake in a specific period of time.

  A. mission statement

  B. code of conduct

  C. marketing plan

  D. statement of purpose

  E. marketing mix

  Correct Answer: C

• Question 117:

  The social network that is used solely for sharing videos is

  A. Google.

  B. Facebook.

  C. YouTube.

  D. Twitter.

  E. LinkedIn.

  Correct Answer: C

• Question 118:

  Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____ media.

  A. niche

  B. mass

  C. speciality

  D. micro

  E. push

  Correct Answer: B

• Question 119:

  Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

  A. intangibility

  B. heterogeneity

  C. perishability

  D. inseparability

  E. nonstorability

  Correct Answer: D

• Question 120:

  Personal selling adds value by

  A. building short-term relationships with customers.

  B. educating the customer.

  C. exciting the customer

  D. challenging the customer.

  E. saving the company's time.

  Correct Answer: B